Tassel Capital Management, Inc.
- Regulatory AUM
- $266M
- Discretionary
- $266M
- Clients
- 245
- Avg AUM / client
- $1.1M
- Accounts
- 850
- Employees
- 5
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Jan 26, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 155 | $64.3M | 24.2% |
| High net worth individuals | 85 | $174M | 65.6% |
| Pension and profit sharing plans | Fewer than 5 clients | $3.5M | 1.32% |
| Charitable organizations | Fewer than 5 clients | $15.4M | 5.79% |
| Corporations and other businesses | 5 | $8.3M | 3.14% |
People (4)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| William Boroughs Ertel | President And Chief Compliance Officer | CFP Personal Financial Specialist | May 2002 (24y) | 75% or more |
| Carlton Whitman | Financial Planner | May 2015 (11y) | 5% – 10% | |
| Bradley Palmer Kendall | Financial Planner | Nov 2020 (6y) | 5% – 10% | |
| Susan Jackson Kelly | Registered representative | CFP | Jun 2025 (1y) |
Undisclosed: 0% – 15% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 01/26/2026 | 949 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
Custody
Reported custodians
- Fidelity Brokerage Services $266M (100% of AUM) Jan 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jan 26, 2026.
View current Form ADV (SEC/IAPD) ↗