Hergenroeder Financial Advisors, Inc.
- Regulatory AUM
- $305M
- Discretionary
- $305M
- Clients
- 421
- Avg AUM / client
- $723K
- Accounts
- 624
- Employees
- 6
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Feb 04, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 323 | $134M | 44.1% |
| High net worth individuals | 98 | $170M | 55.9% |
People (4)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Rebecca Marie Hergenroeder | President And Chief Compliance Officer | CFP Chartered Financial Consultant | Jun 1999 (27y) | 50% – 75% |
| Lisa Ann Hergenroeder | Vice President | CFP Chartered Financial Consultant | Feb 2003 (24y) | 25% – 50% |
| Jon Thomas Alan Snyder | Registered representative | CFP | Mar 2021 (5y) | |
| Kenneth Lloyd Mc Quay | Registered representative | May 2026 (0y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 02/04/2026 | 913 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
Custody
Reported custodians
- LPL Financial $305M (100% of AUM) Feb 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 04, 2026.
View current Form ADV (SEC/IAPD) ↗