S.F. Ehrlich Associates, Inc.
- Regulatory AUM
- $186M
- Discretionary
- $186M
- Clients
- 117
- Avg AUM / client
- $1.6M
- Accounts
- 385
- Employees
- 2
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Feb 19, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 62 | $23.2M | 12.5% |
| High net worth individuals | 55 | $163M | 87.5% |
People (2)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| John Craig Zeltmann | President, Secretary, Treasurer (12/2023) And Chief Compliance Officer | CFP CFA | Jul 2016 (10y) | 75% or more |
| Stanley Fred Ehrlich | Registered representative | Nov 2011 (15y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 02/19/2026 | 1.18 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
Allegations: FROM APRIL 2012 UNTIL THE EFFECTIVE DATE OF THE "CONSENT AGREEMENT AND ORDER," S.F. EHRLICH AND ASSOCIATES, INC. TRANSACTED BUSINESS AS AN INVESTMENT ADVISER IN PENNSYLVANIA IN VIOLATION OF SECTION 301(C) OF THE PENNSYLVANIA SECURITIES ACT OF 1972, BY FAILING TO REGISTER AS AN INVESTMENT ADVISER. Status: Final Summary: S.F. EHRLICH ASSOCIATES, INC. ENTERED INTO CONSENT AGREEMENT AND ORDER WITH THE COMMONWEALTH OF PENNSYLVANIA DEPARTMENT OF BANKING AND SECURITIES, BUREAU OF SECURITIES, COMPLIANCE AND EXAMINATIONS AS DESCRIBED ABOVE. THE MATTER IS RESOLVED.
Allegations: FROM APRIL 2012 UNTIL THE EFFECTIVE DATE OF THE "CONSENT AGREEMENT AND ORDER," S.F. EHRLICH AND ASSOCIATES, INC. TRANSACTED BUSINESS AS AN INVESTMENT ADVISER IN PENNSYLVANIA IN VIOLATION OF SECTION 301(C) OF THE PENNSYLVANIA SECURITIES ACT OF 1972, BY FAILING TO REGISTER AS AN INVESTMENT ADVISER. Status: Final Sanction Detail: NOT APPLICABLE Summary: S.F. EHRLICH ASSOCIATES, INC. ENTERED INTO CONSENT AGREEMENT AND ORDER WITH THE COMMONWEALTH OF PENNSYLVANIA DEPARTMENT OF BANKING AND SECURITIES, BUREAU OF SECURITIES, COMPLIANCE AND EXAMINATIONS AS DESCRIBED ABOVE. THE MATTER IS RESOLVED.
Disclosure text reproduced verbatim from the firm's own Form ADV filings.
How they charge
- • Percentage of assets under management
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
Custody
Reported custodians
- Charles Schwab & Co. $171M (92% of AUM) Feb 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 19, 2026.
View current Form ADV (SEC/IAPD) ↗