Prufid Financial Advisors Llc
- Regulatory AUM
- $358M
- Discretionary
- $83.9M
- Clients
- 30
- Avg AUM / client
- $11.9M
- Accounts
- 30
- Employees
- 1
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Mar 04, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | Fewer than 5 clients | $0 | — |
| High net worth individuals | 27 | $243M | 67.8% |
| Banking or thrift institutions | Fewer than 5 clients | $0 | — |
| Pension and profit sharing plans | Fewer than 5 clients | $0 | — |
| Charitable organizations | 1 | $39.2M | 10.9% |
| State or municipal government entities | Fewer than 5 clients | $0 | — |
| Other investment advisers | Fewer than 5 clients | $0 | — |
| Insurance companies | Fewer than 5 clients | $0 | — |
| Sovereign wealth funds and foreign official institutions | Fewer than 5 clients | $0 | — |
| Corporations and other businesses | 2 | $76.0M | 21.2% |
People (1)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Eric Edward Haas | Member | Jan 2001 (26y) | 75% or more |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/04/2026 | 997 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
Allegations: THIS FEDERAL-COVERED INVESTMENT ADVISER COMPANY ACCIDENTALLY FAILED TO MAKE REQUIRED FORM ADV "NOTICE FILINGS" TO THE STATE OF MICHIGAN FOR SEVERAL YEARS (UNTIL VOLUNTARILY CORRECTED IN MID-2019 BY ITSELF). Status: Final Sanction Detail: REQUIRED BACK-PAYMENT OF $800 OF NOTICE FILING FEES WAS MADE IN FULL ON 07/15/2021. Summary: UPON TRANSITIONING FROM A STATE-COVERED TO A FEDERAL-COVERED INVESTMENT ADVISER IN 2006, THIS INVESTMENT ADVISER DID NOT BEGIN MAKING REQUIRED "NOTICE" FILINGS TO THE STATE OF MICHIGAN. INSTEAD, IT CONTINUED MAKING IDENTICAL REGULATORY FILINGS (AND PAYING THE IDENTICAL FILING FEE) UNTIL MID-2014. HOWEVER, NO SUCH FILINGS WERE MADE FROM MID-2014 UNTIL MID-2019, WHEN IT REALIZED THAT "NOTICE" FILINGS AND ASSOCIATED FEES WERE REQUIRED AND BEGAN MAKING THEM IN THE PROPER MANNER. AS PART OF THE ADMINISTRATIVE AGREEMENT AND ORDER RESOLVING THE ISSUE, ALTRUIST FINANCIAL ADVISORS LLC AGREED TO PAY THE $800 IN FILING FEES (I.E., $200/YEAR) THAT IT WOULD HAVE PAID HAD THE FOUR YEAR GAP OF NOTICE FILINGS (I.E., FOR 2015, 2016, 2017, AND 2018) NOT OCCURRED.
Disclosure text reproduced verbatim from the firm's own Form ADV filings.
How they charge
- • Percentage of assets under management
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
Custody
Reported custodians
- Charles Schwab & Co. $285M (80% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 04, 2026.
View current Form ADV (SEC/IAPD) ↗