Alpha Financial Advisors, Llc
- Regulatory AUM
- $619M
- Discretionary
- $617M
- Clients
- 259
- Avg AUM / client
- $2.4M
- Accounts
- 1,520
- Employees
- 9
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Jun 26, 2026
Investments (13F portfolio — 62 positions, $326,381,492)
13F period Mar 31, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Dimensional Etf Trust | US CORE EQT MKT | $42,957,917 | 952,081 | 13.2% | 6.94% |
| 2 | Dimensional Etf Trust | INTL CORE EQUITY | $41,212,078 | 1,159,923 | 12.6% | 6.65% |
| 3 | Dimensional Etf Trust | DIMENSIONAL INTE | $36,708,127 | 699,862 | 11.2% | 5.93% |
| 4 | T Rowe Price Etf Inc | US EQUITY RESEAR | $32,883,730 | 804,003 | 10.1% | 5.31% |
| 5 | Dimensional Etf Trust | CORE FIXED INCOM | $23,083,724 | 546,749 | 7.07% | 3.73% |
| 6 | American Centy Etf Tr | AVANTIS EMGMKT | $18,903,422 | 234,592 | 5.79% | 3.05% |
| 7 | Dimensional Etf Trust | US SMALL CAP VAL | $18,092,583 | 516,341 | 5.54% | 2.92% |
| 8 | Capital Group Growth Etf | SHS CREATION UNI | $17,544,624 | 436,542 | 5.38% | 2.83% |
| 9 | First Tr Exchng Traded Fd Vi | SMITH OPPORT FXD | $16,603,647 | 380,905 | 5.09% | 2.68% |
| 10 | Dimensional Etf Trust | US EQUITY MARKET | $11,539,959 | 162,741 | 3.54% | 1.86% |
| 11 | Vanguard Index Fds | S&P 500 ETF SHS | $9,116,820 | 15,257 | 2.79% | 1.47% |
| 12 | Invesco Exch Traded Fd Tr Ii | NASDAQ 100 ETF | $9,113,440 | 38,353 | 2.79% | 1.47% |
| 13 | Dimensional Etf Trust | US SMALL CAP ETF | $6,424,172 | 90,316 | 1.97% | 1.04% |
| 14 | Ishares U S Etf Tr | SHORT DURATION B | $5,872,726 | 115,525 | 1.8% | 0.95% |
| 15 | Dimensional Etf Trust | US CORE EQUITY 2 | $4,615,296 | 118,767 | 1.41% | 0.75% |
| 16 | Dimensional Etf Trust | US CORE EQUITY 1 | $4,135,302 | 57,371 | 1.27% | 0.67% |
| 17 | American Centy Etf Tr | US SML CP VALU | $2,925,135 | 26,479 | 0.9% | 0.47% |
| 18 | Dimensional Etf Trust | WORLD EX US CORE | $2,138,125 | 62,942 | 0.66% | 0.35% |
| 19 | Vanguard Intl Equity Index F | FTSE SMCAP ETF | $1,398,855 | 9,595 | 0.43% | 0.23% |
| 20 | Capital Grp Fixed Incm Etf T | CORE PLUS INCM | $1,383,494 | 61,929 | 0.42% | 0.22% |
| 21 | Dimensional Etf Trust | EMERGING MKTS HI | $1,348,821 | 39,918 | 0.41% | 0.22% |
| 22 | Ishares Tr | CORE US AGGBD ET | $1,224,617 | 12,336 | 0.38% | 0.2% |
| 23 | Dimensional Etf Trust | GLOBAL CORE PLUS | $1,086,510 | 20,124 | 0.33% | 0.18% |
| 24 | State Str Spdr S&P 500 Etf T | TR UNIT | $981,854 | 1,510 | 0.3% | 0.16% |
| 25 | Apple Inc | COM | $955,250 | 3,764 | 0.29% | 0.15% |
Top 25 of 62 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 78 | $43.2M | 6.98% |
| High net worth individuals | 181 | $575M | 92.8% |
| Pension and profit sharing plans | Fewer than 5 clients | $1.3M | 0.21% |
People (6)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Ann Marie Reilley | Managing Member / Chief Executive Officer / Chief Compliance Officer (7/2019) | CFP | Aug 2010 (16y) | 75% or more |
| Henry Nicholson Barringer | Member | CFP | Oct 2013 (13y) | 5% – 10% |
| Janice A Mc Gunnigle | Registered representative | CFP | Jun 2019 (7y) | |
| Tyler William Weaver | Registered representative | CFP | Aug 2019 (7y) | |
| Heather Olinger Lawrence | Registered representative | CFP | Mar 2023 (3y) | |
| Cameron Harris Newell | Registered representative | CFP CFA | Aug 2024 (2y) |
Undisclosed: 0% – 20% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 06/26/2026 | 984 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Other services
Custody
Reported custodians
- Charles Schwab & Co. $516M (83% of AUM) Jun 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jun 26, 2026.
View current Form ADV (SEC/IAPD) ↗