AUMdb

Ghe, Llc

SEC-registered Wealth Manager · Small ($100M–$1B) CRD 125245 · SEC file 801-121636 · Memphis, TN · WWW.MERC-INVEST.COM
☆ Save with Pro ADV data as of Jul 16, 2026
Regulatory AUM
$253M
Discretionary
$253M
Clients
101
Avg AUM / client
$2.5M
Accounts
131
Employees
3

AUM over time

$115M $272M
May 28, 2021 Jul 16, 2026

Reported AUM from Form ADV filings, plotted by filing date · as of Jul 16, 2026

Investments (13F portfolio — 55 positions, $240,674,791)

13F period Mar 31, 2026
#IssuerClassValueShares% of 13F% of AUM
1 Nvidia Corp COMM $130,466,198 748,086 54.2% 51.6%
2 Pimco Corporate & Income MF $7,729,545 649,542 3.21% 3.06%
3 Marathon Pete Corp COMM $6,962,304 28,513 2.89% 2.76%
4 Moodys Corp COMM $5,933,436 13,601 2.47% 2.35%
5 Costco Whsl Corp New COMM $5,395,668 5,415 2.24% 2.14%
6 American Express Co COMM $5,076,219 16,782 2.11% 2.01%
7 Adobe Inc COMM $5,043,424 20,748 2.1% 2.0%
8 S&P Global Inc COMM $4,704,686 11,061 1.95% 1.86%
9 Lowes Cos Inc COMM $4,477,270 18,949 1.86% 1.77%
10 Progressive Corp Oh COMM $4,243,922 21,408 1.76% 1.68%
11 Arista Networks Inc COMM $3,861,063 31,447 1.6% 1.53%
12 Mcdonalds Corp COMM $3,630,649 11,682 1.51% 1.44%
13 Starbucks Corp COMM $2,946,973 32,894 1.22% 1.17%
14 Automatic Data Processin COMM $2,909,334 14,319 1.21% 1.15%
15 D R Horton Inc COMM $2,540,766 18,516 1.06% 1.01%
16 Qualcomm Inc COMM $2,471,159 19,189 1.03% 0.98%
17 Ulta Beauty Inc COMM $2,443,147 4,674 1.02% 0.97%
18 Msci Inc COMM $2,385,658 4,426 0.99% 0.94%
19 Booking Hldgs Inc COMM $2,370,410 563 0.98% 0.94%
20 Johnson & Johnson COMM $2,299,936 9,409 0.96% 0.91%
21 Chubb Ltd F COMM $2,200,353 6,751 0.91% 0.87%
22 Cisco Sys Inc COMM $2,126,509 27,407 0.88% 0.84%
23 Marriott Intl Inc New Class Class A CL A $1,713,847 5,240 0.71% 0.68%
24 Pepsico Inc COMM $1,644,055 10,587 0.68% 0.65%
25 Paychex Inc COMM $1,626,471 17,656 0.68% 0.64%

Top 25 of 55 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 32 $15.0M 5.94%
High net worth individuals 62 $214M 84.6%
Pooled investment vehicles (non-investment companies) 6 $15.5M 6.13%
Charitable organizations 1 $8.5M 3.35%

People (7)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Warren, Jeff Member Feb 2004 (23y) 10% – 25%
Warren, Kathy Member Feb 2004 (23y) 10% – 25%
Cecil Adair Godman Secretary, Chief Marketing Officer Mar 2013 (13y) Less than 5%
Frank B Goodman Manager Mar 2013 (13y) 25% – 50%
Hunt, Robert, Jeffrey Vice Manager Mar 2014 (12y) 25% – 50%
Edward Charles Goodman Chief Compliance Officer, Member Oct 2019 (7y) Less than 5%
Goodman, Cameron, F Member Sep 2020 (6y) Less than 5%

Undisclosed: 0% – 30% of the firm is not attributable from the filed Schedule A bands.

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 07/16/2026 906 KB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management

Services

  • Portfolio management for individuals/small businesses
  • Portfolio management for pooled investment vehicles
  • Portfolio management for businesses/institutional clients

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports it does not have custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jul 16, 2026.

View current Form ADV (SEC/IAPD) ↗