New Horizon Financial Strategies, Llc
- Regulatory AUM
- $217M
- Discretionary
- $161M
- Clients
- 261
- Avg AUM / client
- $832K
- Accounts
- 1,081
- Employees
- 7
AUM over time
Annual snapshots from Form ADV filings · as of Mar 03, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 189 | $65.8M | 30.3% |
| High net worth individuals | 72 | $151M | 69.3% |
| Charitable organizations | Fewer than 5 clients | $864K | 0.4% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Cornell University Retirement Plan For The Employees Of The Endowed Colleges At Ithaca Cornell University | 2024 | |
| Cornell University Tax Deferred Annuity Plan Cornell University | 2024 |
People (3)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Kevin Peter Tarnovski | Chief Compliance Officer | Oct 2018 (8y) | 25% – 50% | |
| Angela Marie Oneill | Partner | CFP | Oct 2019 (7y) | 50% – 75% |
| Paul Alexander Strebel | Registered representative | CFP | Apr 2021 (5y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (2)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Cornell University Retirement Plan For The Employees Of The Endowed Colleges At Ithaca | Cornell University | 15,104 | $3.0B | 01/01/2024 |
| Cornell University Tax Deferred Annuity Plan | Cornell University | 12,904 | $2.4B | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/03/2026 | 1.06 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Pension consulting services
- • Selection of other advisers
Custody
Reported custodians
- Fidelity Brokerage Services $95.4M (44% of AUM) Mar 2026
- Charles Schwab & Co. $26.5M (12% of AUM) Mar 2026
- Assetmark Trust Company $24.2M (11% of AUM) Mar 2026
- Capital Group $18.6M (9% of AUM) Mar 2026
- American Funds Distributors, Inc. $15.5M (11% of AUM) Feb 2024
- Tiaa Cref Individual & Institutional Services, Llc $6.6M (11% of AUM) Nov 2023
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 03, 2026.
View current Form ADV (SEC/IAPD) ↗