Keel Point, Llc
SEC-registered
Insurance-Affiliated · Mid-sized ($1B–$10B)
CRD 127902
· SEC file 801-62249
· Huntsville, AL
· WWW.LINKEDIN.COM
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ADV data as of Jun 08, 2026
- Regulatory AUM
- $4.1B
- Discretionary
- $3.8B
- Clients
- 1,613
- Avg AUM / client
- $2.5M
- Accounts
- 6,236
- Employees
- 92
AUM over time
$188M
$4.1B
Dec 2011
Jun 2026
Annual snapshots from Form ADV filings · as of Jun 08, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 714 | $198M | 4.87% |
| High net worth individuals | 846 | $3.0B | 74.7% |
| Pooled investment vehicles (non-investment companies) | 1 | $420 | 0.0% |
| Pension and profit sharing plans | 6 | $11.2M | 0.27% |
| Charitable organizations | 7 | $278M | 6.82% |
| State or municipal government entities | 2 | $127M | 3.13% |
| Corporations and other businesses | 37 | $417M | 10.2% |
Private funds (2)
Reported in Form ADV Section 7.B.(1), filing of Mar 2024 · $33.8M combined gross assets
| Fund | Type | Domicile | Gross assets | Owners |
|---|---|---|---|---|
| Kpam Tactical Alpha Fund, Lp master | Hedge Fund | Delaware | $32.1M | 22 |
| Keel Point Distressed Access Fund, Llc | Private Equity Fund | Delaware | $1.7M | 12 |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| American Hospitality Associations 401(k) Plan New Hampshire Lodging & Restaurant Association (Nhrla) | 2024 |
People (50)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Robert Carl Mayes | Chief Executive Officer | Jul 2003 (23y) | Less than 5% | |
| Edward Lyle Minton | Chief Investment Officer | Apr 2014 (12y) | Less than 5% | |
| James Michael Perry | President | Oct 2014 (12y) | Less than 5% | |
| David Melville Parks | Executive Chairman | Jan 2015 (12y) | Less than 5% | |
| Bates, Michael, Lindsay | Coo/Cco | Feb 2023 (4y) | Less than 5% | |
| Blount, Jason, Robert | Cfo | Mar 2023 (3y) | Less than 5% | |
| Kyle D Findlay | Registered representative | CFP | Dec 2007 (19y) | |
| Jason D Landers | Registered representative | CFP | Apr 2009 (17y) | |
| David L Little | Registered representative | Aug 2011 (15y) | ||
| Thomas Patrick O Connor | Registered representative | Dec 2011 (15y) | ||
| Geoffrey Matthew Thornett | Registered representative | Jan 2015 (12y) | ||
| Steven Lynn Skancke | Registered representative | Jan 2015 (12y) | ||
| Anthony Gerard Benson | Registered representative | CFA | Jan 2015 (12y) | |
| Lisa Marie Wiseman | Registered representative | May 2015 (11y) | ||
| Brian Scott Copeland | Registered representative | Sep 2015 (11y) | ||
| Joseph Anthony Moore | Registered representative | CFP | Sep 2015 (11y) | |
| Andrew Michael Chapman | Registered representative | Nov 2015 (11y) | ||
| Timothy William Doozan | Registered representative | CFP | Sep 2016 (10y) | |
| Leroy Anderson Bizzell | Registered representative | Dec 2016 (10y) | ||
| Beverly Gwen Brackins | Registered representative | Jan 2017 (10y) | ||
| Tucker Vincent Braddock | Registered representative | Jan 2017 (10y) | ||
| Gisle Garmann Sorli | Registered representative | CFP | Sep 2017 (9y) | |
| Keith Mccauley Pendergrast | Registered representative | Sep 2017 (9y) | ||
| Kyle Joseph Wegrzyn | Registered representative | Jun 2018 (8y) | ||
| Robert George Burleson | Registered representative | Oct 2018 (8y) | ||
| Matthew Edward Kerr | Registered representative | Jan 2020 (7y) | ||
| Jonathan Jarrett Crawford | Registered representative | Apr 2020 (6y) | ||
| Vanessa Renee Kraus | Registered representative | Oct 2020 (6y) | ||
| Aaron Ray Eppard | Registered representative | CFP | Jul 2021 (5y) | |
| Matthew Martindale | Registered representative | Oct 2021 (5y) | ||
| Marissa Manzo Taylor | Registered representative | CFP | Nov 2021 (5y) | |
| Amber Lavon Reed Christopher | Registered representative | Jul 2022 (4y) | ||
| Steven Richard O Leary | Registered representative | Nov 2022 (4y) | ||
| Michael King Stanley | Registered representative | Nov 2022 (4y) | ||
| Blake Waggoner | Registered representative | Dec 2022 (4y) | ||
| Jacob Ryan Stewart | Registered representative | Jan 2023 (4y) | ||
| Jonathan Jay Edwards | Registered representative | Chartered Financial Consultant | Jan 2023 (4y) | |
| Charles David Robinson | Registered representative | CFP | Mar 2023 (3y) | |
| William Caleb Fore | Registered representative | CFP | Jun 2023 (3y) | |
| Henry Cowan | Registered representative | Jul 2023 (3y) | ||
| Brianna German Parker | Registered representative | Jul 2023 (3y) | ||
| Michelle Cook | Registered representative | Jan 2024 (3y) | ||
| Joshua Floyd | Registered representative | May 2024 (2y) | ||
| Robert Allan Edry | Registered representative | CFP | Jan 2025 (2y) | |
| Caleb Duke | Registered representative | Apr 2025 (1y) | ||
| Morgan Crampton | Registered representative | Jul 2025 (1y) | ||
| Timothy Frederick Mullin | Registered representative | Oct 2025 (1y) | ||
| Amanda Leigh Ahmed | Registered representative | Mar 2026 (0y) | ||
| Wesley Fenner Reeder | Registered representative | Mar 2026 (0y) | ||
| Daniel Lawrence Smith | Registered representative | May 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Keel Point Partners, Llc | Sole Member | Dec 2014 | A | 75% or more |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Private funds (2, $33.8M gross assets)
| Fund | Type | Gross assets | Min. investment | Owners |
|---|---|---|---|---|
| Kpam Tactical Alpha Fund, Lp | Hedge Fund | $32.1M | $250K | 22 |
| Keel Point Distressed Access Fund, Llc | Private Equity Fund | $1.7M | $10.0K | 12 |
From Form ADV Section 7.B private fund reporting.
Retirement plans served (1)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| American Hospitality Associations 401(k) Plan | New Hampshire Lodging & Restaurant Association (Nhrla) | 3,265 | $32.5M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 06/08/2026 | 1.83 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
- • Performance-based fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for pooled investment vehicles
- • Portfolio management for businesses/institutional clients
- • Selection of other advisers
- • Other services
Custody
Reported custodians
- National Financial Services (Fidelity) $2.8B (68% of AUM) Jun 2026
- J.P. Morgan $356M (9% of AUM) Jun 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jun 08, 2026.
View current Form ADV (SEC/IAPD) ↗