Financial Life Advisors Llc
- Regulatory AUM
- $366M
- Discretionary
- $355M
- Clients
- 209
- Avg AUM / client
- $1.8M
- Accounts
- 752
- Employees
- 11
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Mar 18, 2026
Investments (13F portfolio — 52 positions, $320,993,000)
13F period Mar 31, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Ishares Tr | S&P 500 GRWT ETF | $40,833,745 | 361,009 | 12.7% | 11.1% |
| 2 | Ishares Tr | S&P 500 VAL ETF | $35,254,101 | 166,962 | 11.0% | 9.62% |
| 3 | Schwab Strategic Tr | US AGGREGATE B | $34,843,329 | 1,500,574 | 10.9% | 9.51% |
| 4 | Spdr Series Trust | STATE STREET SPD | $23,316,491 | 1,041,380 | 7.26% | 6.36% |
| 5 | Blackrock Etf Trust | ISHARES US EQUIT | $19,235,911 | 330,628 | 5.99% | 5.25% |
| 6 | Ishares Tr | EAFE VALUE ETF | $17,450,759 | 234,711 | 5.44% | 4.76% |
| 7 | Vanguard Scottsdale Fds | LONG TERM TREAS | $16,212,317 | 292,879 | 5.05% | 4.43% |
| 8 | Vanguard Intl Equity Index F | FTSE EMR MKT ETF | $12,075,365 | 223,411 | 3.76% | 3.3% |
| 9 | Vanguard Index Fds | GROWTH ETF | $11,926,551 | 27,305 | 3.72% | 3.26% |
| 10 | Ishares Tr | CORE UNIVRSL USD | $11,879,585 | 257,190 | 3.7% | 3.24% |
| 11 | Ishares Tr | MSCI USA QLT FCT | $9,476,463 | 49,405 | 2.95% | 2.59% |
| 12 | Ishares Tr | EAFE GRWTH ETF | $9,151,956 | 82,176 | 2.85% | 2.5% |
| 13 | Ishares Tr | U.S. TECH ETF | $8,823,186 | 48,634 | 2.75% | 2.41% |
| 14 | Spdr Series Trust | STATE STREET SPD | $8,428,851 | 361,443 | 2.63% | 2.3% |
| 15 | Ishares Tr | S&P 100 ETF | $7,353,142 | 23,118 | 2.29% | 2.01% |
| 16 | Vanguard Index Fds | VALUE ETF | $6,565,441 | 33,463 | 2.05% | 1.79% |
| 17 | World Gold Tr | SPDR GLD MINIS | $6,104,563 | 65,860 | 1.9% | 1.67% |
| 18 | Ishares Tr | NATIONAL MUN ETF | $4,945,635 | 46,591 | 1.54% | 1.35% |
| 19 | Ishares Tr | US AER DEF ETF | $4,319,438 | 19,746 | 1.35% | 1.18% |
| 20 | Vanguard Mun Bd Fds | TAX EXEMPT BD | $4,091,828 | 82,017 | 1.27% | 1.12% |
| 21 | Blackrock Etf Trust Ii | ISHARES FLEXIBLE | $3,863,021 | 74,389 | 1.2% | 1.05% |
| 22 | Vanguard Malvern Fds | STRM INFPROIDX | $3,071,575 | 61,493 | 0.96% | 0.84% |
| 23 | Ishares Tr | 10-20 YR TRS ETF | $2,568,461 | 25,501 | 0.8% | 0.7% |
| 24 | Columbia Etf Tr Ii | EM CORE EX ETF | $1,812,046 | 44,402 | 0.56% | 0.49% |
| 25 | Blackrock Etf Trust | ISHARES A I INNO | $1,421,529 | 43,142 | 0.44% | 0.39% |
Top 25 of 52 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 89 | $49.0M | 13.4% |
| High net worth individuals | 118 | $308M | 84.1% |
| Charitable organizations | 1 | $328K | 0.09% |
| Corporations and other businesses | 1 | $8.9M | 2.42% |
People (7)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Benjamin David Gurwitz | Member, Coo | CFP | Nov 2008 (18y) | ≈ 37.5% – 75% via Kfbg Holdings, Llc |
| Kirk Warren Francis | Member, Ceo, Cco | CFP | Feb 2017 (10y) | ≈ 18.75% – 50% via Kfbg Holdings, Llc |
| Kimberly Ann Nourie | Registered representative | CFP | Nov 2017 (9y) | |
| Nathaniel Adam Morris | Registered representative | Apr 2020 (6y) | ||
| Joshua James Hussong | Registered representative | CFP | Mar 2024 (2y) | |
| Michael Edward Lampe | Registered representative | Sep 2025 (1y) | ||
| Angel Melgoza | Registered representative | CFP | Jun 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Kfbg Holdings, Llc | Shareholder | Feb 2017 | A | 75% or more |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Benjamin David Gurwitz: 50% – 75% of Kfbg Holdings, Llc × 75% – 100% direct ≈ 37.5% – 75% of the firm
- Kirk Warren Francis: 25% – 50% of Kfbg Holdings, Llc × 75% – 100% direct ≈ 18.75% – 50% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/18/2026 | 903 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
Custody
Reported custodians
- Charles Schwab & Co. $349M (95% of AUM) Mar 2026
- State Street $15.9M (10% of AUM) Mar 2018
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 18, 2026.
View current Form ADV (SEC/IAPD) ↗