Cornerstone Financial Planning, Llc
- Regulatory AUM
- $401M
- Discretionary
- $398M
- Clients
- 247
- Avg AUM / client
- $1.6M
- Accounts
- 1,025
- Employees
- 6
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Aug 03, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 80 | $32.7M | 8.16% |
| High net worth individuals | 167 | $368M | 91.8% |
People (7)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Mackenzie Holly Theodora Parsons | Member/Principal | CFP | May 2014 (12y) | 50% – 75% |
| Christina Clara Traurig | Chief Compliance Officer/Member/Principal | CFP | Jun 2017 (9y) | 50% – 75% |
| Sara Anne Casale | Registered representative | CFP | Feb 2021 (6y) | |
| Barry Keck Betters | Registered representative | CFP | Sep 2021 (5y) | |
| Danielle S Pensinger | Registered representative | CFP | Jan 2022 (5y) | |
| Derek Bonneau | Registered representative | Dec 2025 (1y) | ||
| Jillian Elizabeth Wagner | Registered representative | Mar 2026 (0y) |
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/23/2026 | 954 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Selection of other advisers
Custody
Reported custodians
- Fidelity Brokerage Services $394M (98% of AUM) Mar 2026
- National Financial Services (Fidelity) $114M (69% of AUM) Nov 2019
- Pershing $54.6M (23% of AUM) Nov 2021
- TD Ameritrade $34.8M (20% of AUM) Mar 2018
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Aug 03, 2026.
View current Form ADV (SEC/IAPD) ↗