AUMdb

Emerson Equity Llc

SEC-registered Insurance-Affiliated · Small ($100M–$1B) CRD 130032 · SEC file 801-120835 · San Mateo, CA · WWW.EMERSONEQUITY.COM
☆ Save with Pro ADV data as of Apr 08, 2026
Regulatory AUM
$322M
Discretionary
$215M
Clients
620
Avg AUM / client
$519K
Accounts
682
Employees
343

AUM over time

$30.0M $328M
Mar 27, 2012 Apr 8, 2026

Reported AUM from Form ADV filings, plotted by filing date · as of Apr 08, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 518 $185M 57.5%
High net worth individuals 102 $129M 40.2%
Pension and profit sharing plans Fewer than 5 clients $3.1M 0.97%
Corporations and other businesses Fewer than 5 clients $4.1M 1.29%

People (83)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Dominic Julio Baldini Managing Member, President, General Securities Principal, Chief Compliance Officer, Options Principal, Muni Principal, Finop Dec 2003 (23y) 75% or more
Kathleen Frances Morrissey Chief Operations Officer Dec 2005 (21y) Less than 5%
Strife, Jaclyn Deanne Direct Owner In Oceanic Partners, Inc. Sep 2014 (12y) 50% – 75% of Oceanic Partners, Inc. (indirect)
Sullivan, Timothy Evan Direct Owner In Oceanic Partners, Inc. Sep 2014 (12y) 50% – 75% of Oceanic Partners, Inc. (indirect)
Sean Kristian Snyder Chief Strategy Officer CFP Apr 2017 (9y) Less than 5%
Kristian Daniel Colvin Registered representative CFP Sep 2009 (17y)
Gregory Jonathan Ritter Registered representative Nov 2010 (16y)
Forrest James Registered representative Nov 2013 (13y)
Joshua David Chapin Registered representative Nov 2015 (11y)
Todd Nathan Condiff Registered representative Mar 2016 (10y)
Kevin Jon Hickam Registered representative CFA May 2016 (10y)
Andrew Courtice Bagnall Registered representative CFP Jul 2017 (9y)
Erick Baer Registered representative Mar 2018 (8y)
Matthew Peter Larson Registered representative Dec 2018 (8y)
Zack Steven Brough Registered representative Jan 2019 (8y)
Toni Lynn Sutherland Registered representative Mar 2019 (7y)
Ryan Jonathan Sherer Registered representative Apr 2019 (7y)
Timothy John Sherer Registered representative Chartered Financial Consultant Apr 2019 (7y)
Wen Che Registered representative May 2019 (7y)
James Martin Hickey Registered representative Jun 2019 (7y)
James Michael Whitson Registered representative Oct 2019 (7y)
Jeff W Webb Registered representative Nov 2019 (7y)
Germaine Ma Registered representative Dec 2019 (7y)
John Edward Hoffman Registered representative Mar 2020 (6y)
Ryan David Finch Registered representative CFP May 2020 (6y)
Zhi Ying Guan Registered representative Dec 2020 (6y)
Gregory Atkins Scott Registered representative Feb 2021 (5y)
John Paul Ledesma Registered representative May 2021 (5y)
Phillip Falk Registered representative Jul 2021 (5y)
Dieter Erwin Thurow Registered representative Aug 2021 (5y)
Yi Ping Chou Registered representative Oct 2021 (5y)
Howard Davis Registered representative Dec 2021 (5y)
Milan Mandaric Baldini Registered representative Jan 2022 (5y)
Bryce Brenner Emo Registered representative Feb 2022 (4y)
Ernesto A. Chavez Registered representative Mar 2022 (4y)
Michael James Ghirardo Registered representative May 2022 (4y)
Ethan Russman Registered representative CFP Sep 2022 (4y)
Daniel Edward Pisenti Registered representative Jan 2023 (4y)
Steven Edward Germany Registered representative Jan 2023 (4y)
Derek James Vogel Registered representative Feb 2023 (4y)
San Quach Ward Registered representative Apr 2023 (3y)
Amy K Strohn Registered representative Sep 2023 (3y)
Douglas M Zator Registered representative Dec 2023 (3y)
Maxwell Joseph Luria Registered representative Dec 2023 (3y)
Bradley Owen Davidson Registered representative Feb 2024 (3y)
Lance Shigeo Ichikawa Registered representative Feb 2024 (2y)
Maximillian Bradley Shaulis Registered representative Feb 2024 (2y)
Renata Lance Registered representative Mar 2024 (2y)
Shirley Ank Wong Registered representative CFP Apr 2024 (2y)
Conner Edward Jackson Registered representative May 2024 (2y)
Nathaniel Joseph Russell Registered representative Aug 2024 (2y)
Nathan Brite Registered representative Aug 2024 (2y)
Vladislav Tsyn Registered representative Sep 2024 (2y)
Richard Andrew Borba Registered representative Oct 2024 (2y)
Adam Roy Van Dyke Registered representative Jan 2025 (2y)
Brian Forrest Stokes Registered representative Jan 2025 (2y)
Christopher Thomas Miller Registered representative Jan 2025 (2y)
Kevin Francis Hughes Registered representative Jan 2025 (2y)
Kenneth Conrad Zupo Registered representative Jan 2025 (2y)
John Jason Ferneau Registered representative Mar 2025 (1y)
Rikin Kaushik Patel Registered representative Mar 2025 (1y)
Matthew J Nielsen Registered representative Mar 2025 (1y)
Sejal Patel Registered representative Mar 2025 (1y)
Daniel M King Registered representative Apr 2025 (1y)
Terry Tin Sing Tang Registered representative Apr 2025 (1y)
Jason Smith Registered representative Apr 2025 (1y)
Tien Hoang Dinh Registered representative Jun 2025 (1y)
Cristian Bianchi Registered representative Jun 2025 (1y)
Kevin Haig James Registered representative Jul 2025 (1y)
Niles Emerick Registered representative Aug 2025 (1y)
Andrew Thomas Roberson Registered representative CFP Aug 2025 (1y)
Ionatan Pop Registered representative Aug 2025 (1y)
Matthew John Shiveley Registered representative Aug 2025 (1y)
Christian Leland Truglio Registered representative Oct 2025 (1y)
Kody Scott Fairfield Registered representative Dec 2025 (1y)
Matthew Joseph Franchina Registered representative Dec 2025 (1y)
Darrach Michael Bourke Registered representative CFA Jan 2026 (1y)
Gabriel D Candea Registered representative Jan 2026 (1y)
Melissa Mary Barall Registered representative CFA Mar 2026 (0y)
Henry Joseph O'brien Registered representative Apr 2026 (0y)
Hardit Narayan Chaudhary Registered representative Apr 2026 (0y)
James Frederick Tollens Registered representative Apr 2026 (0y)
Peter T Po Registered representative May 2026 (0y)

Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 04/08/2026 1.09 MB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

Regulatory · Item 11.E(2), 11.E(4) as of Mar 28, 2024

Allegations: THE FIRM FAILED TO ESTABLISH, MAINTAIN, AND ENFORCE A SUPERVISORY SYSTEM, INCLUDING WRITTEN PROCEDURES, REASONABLY DESIGNED TO ACHIEVE COMPLIANCE WITH FINRA'S SUITABILITY RULE AS IT PERTAINED TO SHORT-TERM TRADING OF MUTUAL FUND A AND B SHARES FROM JANUARY, 2015 - JUNE, 2020. Status: Final Sanction Detail: DOMINIC BALDINI WAS SUSPENDED IN ALL PRINCIPAL CAPACITIES FOR 20 BUSINESS DAYS, TO BE SERVED FROM JANUARY 18, 2022 THROUGH FEBRUARY 14, 2022. THE FINE OF $65,000 WAS SPLIT BETWEEN THE FIRM ($60,000) AND MR. BALDINI ($5,000). FURTHER, THE FIRM WAS ORDERED TO PAY RESTITUTION IN THE AMOUNT OF $2,013,071.20. THE MAJORITY OF THIS ($1,613,168.28) WAS PAID PRIOR TO THE AWC, WITH THE BALANCE PAID ON 12/31/2021. Summary: IMMEDIATELY UPON NOTIFICATION FROM FINRA OF THE EVENTS OUTLINED IN THE ENFORCEMENT ACTION, THE REPRESENTATIVE WAS TERMINATED, WE BEGAN CONDUCTING OUR OWN INTERNAL REVIEW OF THE MATTER INCLUDING IMMEDIATELY CALCULATING AND BEGINNING RESTITUTION PAYMENTS, AS WELL AS UPDATING THE INTERNAL POLICIES AND PROCEDURES TO BETTER ENSURE AGAINST SIMILAR EVENTS IN THE FUTURE. AS PROVIDED IN THE AWC, THE FIRM AND MR. BALDINI WERE CREDITED FOR EXTRAORDINARY COOPERATION.

Disclosure text reproduced verbatim from the firm's own Form ADV filings.

How they charge

  • Percentage of assets under management
  • Hourly charges
  • Fixed fees

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Selection of other advisers
  • Educational seminars/workshops
  • Other services

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports it does not have custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Apr 08, 2026.

View current Form ADV (SEC/IAPD) ↗