AUMdb

Rogers Financial Advisory Group, Llc

State-registered Insurance-Affiliated · Boutique (under $100M) CRD 130223 · Greenville, SC · WWW.ROGERSFINANCIALGROUP.COM
☆ Save with Pro ADV data as of Mar 10, 2026
Regulatory AUM
$42.9M
Discretionary
$26.8M
Clients
116
Avg AUM / client
$370K
Accounts
187
Employees
3

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 95 $26.0M 60.6%
High net worth individuals 21 $16.4M 38.2%
Charitable organizations Fewer than 5 clients $528K 1.23%

People (3)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Jon Martin Rogers Registered representative Apr 2004 (22y)
David S. King Registered representative Jul 2004 (22y)
Maxwell Scott King Registered representative Nov 2025 (1y)

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 03/10/2026 1.16 MB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management
  • Hourly charges
  • Subscription fees

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Publication of periodicals or newsletters
  • Educational seminars/workshops

Custody

Reported custodians

  • Pershing $42.9M (100% of AUM) Mar 2026

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports it does not have custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 10, 2026.

View current Form ADV (SEC/IAPD) ↗