Geneva Partners, Llc
- Regulatory AUM
- $424M
- Discretionary
- $424M
- Clients
- 565
- Avg AUM / client
- $750K
- Accounts
- 1,261
- Employees
- 9
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Apr 01, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 471 | $92.8M | 21.9% |
| High net worth individuals | 79 | $319M | 75.2% |
| Corporations and other businesses | 15 | $12.2M | 2.89% |
People (9)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Steven Perry Schwefel | Managing Member, Chief Compliance Officer | Mar 2004 (22y) | 75% or more | |
| Mark Stephan Mccurry | Registered representative | CFP | May 2016 (10y) | |
| Loren Terry Cook | Registered representative | Jun 2016 (10y) | ||
| Dean Robert Schwefel | Registered representative | Dec 2016 (10y) | ||
| Thomas Eugene Rowe | Registered representative | Jun 2017 (9y) | ||
| Scott Gregory Farrow | Registered representative | Jan 2018 (9y) | ||
| Keith Joseph Schwefel | Registered representative | Aug 2018 (8y) | ||
| Valerie Ann Lamp | Registered representative | Jan 2025 (2y) | ||
| Karin Rae Cook | Registered representative | Jul 2025 (1y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 04/01/2026 | 953 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
Services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
Custody
Reported custodians
- National Financial Services (Fidelity) $396M (93% of AUM) Apr 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Apr 01, 2026.
View current Form ADV (SEC/IAPD) ↗