Sterling Wealth Management, Inc.
- Regulatory AUM
- $495M
- Discretionary
- $495M
- Clients
- 240
- Avg AUM / client
- $2.1M
- Accounts
- 737
- Employees
- 7
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Mar 26, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 103 | $34.7M | 7.01% |
| High net worth individuals | 131 | $409M | 82.7% |
| Charitable organizations | 3 | $32.9M | 6.64% |
| Corporations and other businesses | 3 | $18.0M | 3.64% |
People (8)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Allen, Martin, P. | Chief Operating Officer, Executive Vice President | Jul 2004 (22y) | Less than 5% | |
| Sharon Christine Allen | Chief Executive Officer, Chief Compliance Officer | CFP | Jul 2004 (22y) | 75% or more |
| Raymon Michael Brown | Registered representative | CFP | Jul 2012 (14y) | |
| Thomas Lee Frey | Registered representative | Sep 2014 (12y) | ||
| Seth Stephen Elam | Registered representative | CFP | Apr 2020 (6y) | |
| Daly Christa Andersson | Registered representative | CFP CFA | Nov 2023 (3y) | |
| Pablo Andres Jimenez Zamora | Registered representative | Mar 2025 (1y) | ||
| Jenna Suzanne Woods | Registered representative | CFP | Oct 2025 (1y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/26/2026 | 914 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Selection of other advisers
Custody
Reported custodians
- Charles Schwab & Co. $483M (98% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 26, 2026.
View current Form ADV (SEC/IAPD) ↗