AUMdb

The Mcgriff Alliance, Inc.

State-registered Insurance-Affiliated · Boutique (under $100M) CRD 131477 · Birmingham, AL · THEMCGRIFFALLIANCE.COM
☆ Save with Pro ADV data as of Sep 29, 2026
Regulatory AUM
$14.2M
Discretionary
$14.2M
Clients
45
Avg AUM / client
$316K
Accounts
25
Employees
42,888,630

AUM over time

$14.2M $21.2M
Dec 18, 2025 Sep 29, 2026

Reported AUM from Form ADV filings, plotted by filing date · as of Sep 29, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 8 $1.5M 10.4%
High net worth individuals 7 $8.4M 59.4%
Investment companies 17 — —
Pooled investment vehicles (non-investment companies) 13 $4.3M 30.2%

People (2)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Billy Wess Mcgriff Registered representative Feb 1995 (32y)
Joel Conrad Mcgriff Registered representative Chartered Financial Consultant Aug 1995 (31y)

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 12/18/2025 1.7 MB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • • Percentage of assets under management
  • • Fixed fees
  • • Commissions
  • • Other fees
  • • SOLICITOR FEES FROM OTHER INVESTMENT ADVISORS, SET UP FEES

Services

  • • Financial planning services
  • • Portfolio management for individuals/small businesses
  • • Portfolio management for pooled investment vehicles
  • • Selection of other advisers
  • • Other services

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports it does not have custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Sep 29, 2026.

View current Form ADV (SEC/IAPD) ↗