AUMdb

Secure Retirement Financial & Insurance Services Corp.

SEC-registered Insurance-Affiliated · Small ($100M–$1B) CRD 132777 · SEC file 801-125823 · San Ramon, CA · WWW.SECURERETIRE.COM
☆ Save with Pro ADV data as of Apr 01, 2026
Regulatory AUM
$102M
Discretionary
$102M
Clients
211
Avg AUM / client
$483K
Accounts
481
Employees
5

AUM over time

$84.7M $102M
May 6, 2022 Apr 1, 2026

Reported AUM from Form ADV filings, plotted by filing date · as of Apr 01, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 187 $42.2M 41.4%
High net worth individuals 24 $59.8M 58.6%

People (4)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Richard Ree Morey Chief Compliance Officer Jan 2004 (23y) ≈ 25% – 56.25% via Richard And Sherry Morey Living Trust
Jeffrey Michael Warren President Jun 2013 (13y) 25% – 50%
Morey, Sherry, Diane Trustee Jul 2017 (9y) ≈ 25% – 56.25% via Richard And Sherry Morey Living Trust
Amber Allen Jenkins Registered representative Jan 2024 (3y)

Entity owners (Schedule A/B)

EntityTitle / statusSinceSch.Ownership
Richard And Sherry Morey Living Trust Shareholder Jul 2017 A 50% – 75%

Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.

Estimated effective ownership (look-through of filed bands):

  • Richard Ree Morey: 50% – 75% of Richard And Sherry Morey Living Trust × 50% – 75% direct ≈ 25% – 56.25% of the firm
  • Morey, Sherry, Diane: 50% – 75% of Richard And Sherry Morey Living Trust × 50% – 75% direct ≈ 25% – 56.25% of the firm

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 04/01/2026 998 KB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

Regulatory · Item 11.D(2), 11.D(4) as of Oct 08, 2024

Allegations: THE THE DEPARTMENT OF BUSINESS OVERSIGHT OF THE STATE OF CALIFORNIA (DBO) ALLEGED THAT ADVISER, IN CONTRADICTION OF STATE RULES UNDER CORPORATIONS CODE 25238 AND CALIFORNIA CODE OF REGULATIONS (CCR) SECTION 260.238, RELEASED A CLIENT'S FUNDS WITHOUT AUTHORIZATION OR PROPER CONSENT FROM THE ACCOUNT HOLDER BY TAKING DISBURSEMENT INSTRUCTIONS FROM THE CLIENT'S SPOUSE AND RELEASING THE FUNDS TO THE SPOUSE; THAT ADVISER LOANED MONEY TO A CLIENT; AND THAT ADVISER DID NOT MAINTAIN CURRENT CLIENT SUITABILITY RECORDS AND DID NOT ESTABLISH AN UNEARNED INCOME ACCOUNT ON ITS FINANCIAL RECORDS. Status: Final Sanction Detail: MONETARY FINE OF $45,000 PAYABLE IN THREE INSTALLMENTS: $15,000 DUE JULY 1, 2020; $15,000 DUE OCTOBER 1, 2020; $15,000 DUE DECEMBER 1, 2020. Summary: TO AVOID THE EXPENSE OF A HEARING AND OTHER POSSIBLE COURT PROCEEDING SECURE RETIREMENT HAS ENTERED INTO A CONSENT ORDER TO DISCONTINUE VIOLATIONS OF STATE RULES FOR INVESTMENT ADVISERS AS ALLEGED IN ITEM 7. ABOVE AND PAY A MONETARY FINE OF $45,000 AS DETAILED IN 12.B. ABOVE. THE SPOUSE OF A CLIENT PERPETRATED A FRAUD TO RECEIVE THE UNAUTHORIZED DISBURSEMENTS. UPON THE FINDING BY THE DBO AND PRIOR TO ENTERING INTO THE ORDER SECURE RETIREMENT ESTABLISHED IDENTIFY THEFT AND CLIENT DISBURSEMENT REQUEST POLICIES. IN THE CASE OF THE LOAN, THE PRESIDENT OF SECURE RETIREMENT MADE A SHORT-TERM INTEREST-FREE LOAN TO A FRIEND WHO WAS ALSO A CLIENT FOR THE PURCHASE OF A SECURITY. A NEW EMPLOYEE STILL LEARNING THE ACCOUNTING SYSTEM HAD NOT ENTERED THE UNEARNED INCOME ACCOUNT ON THE FINANCIAL RECORDS. SECURE RETIREMENT HAS ESTABLISHED CLIENT SUITABILITY POLICIES. NO CLIENTS WERE FINANCIALLY HARMED.

Disclosure text reproduced verbatim from the firm's own Form ADV filings.

How they charge

  • Percentage of assets under management

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Portfolio management for businesses/institutional clients
  • Educational seminars/workshops

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports having custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Apr 01, 2026.

View current Form ADV (SEC/IAPD) ↗