Holland Advisory Services, Inc.
- Regulatory AUM
- $308M
- Discretionary
- $308M
- Clients
- 527
- Avg AUM / client
- $584K
- Accounts
- 1,060
- Employees
- 17
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Aug 05, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 452 | $136M | 44.2% |
| High net worth individuals | 74 | $172M | 55.8% |
| Pension and profit sharing plans | 1 | $0 | — |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Southeast Automotive Management, Inc. 401(k) Profit Sharing Plan Southeast Automotive Management, Inc. | 2024 |
People (11)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| David Dean Holland | Ceo | CFP Chartered Financial Consultant Personal Financial Specialist | Jul 1997 (29y) | ≈ 56.25% – 100% via Holland Financial Inc. |
| Kalon Mark Hoard | President | CFP | Aug 2005 (21y) | Less than 5% |
| Angela Ann Pinkerton | Registered representative | CFP Chartered Financial Consultant | Jul 2010 (16y) | |
| Miranda Renee Mumma | Registered representative | CFP Chartered Financial Consultant | Sep 2019 (7y) | |
| Matthew David Sumrall | Registered representative | CFP | May 2021 (5y) | |
| Troy Denston | Registered representative | Chartered Financial Consultant | May 2024 (2y) | |
| Robert James Mara | Registered representative | Jan 2025 (2y) | ||
| Jenny Marie Hinkle | Registered representative | Jan 2025 (2y) | ||
| Beverly L Neel | Registered representative | Jan 2025 (2y) | ||
| Anthony John Hayes | Registered representative | Jan 2025 (2y) | ||
| Zachary Samuel Holland | Registered representative | Jun 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Holland Financial Inc. | Owner | Jan 2010 | A | 75% or more |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- David Dean Holland: 75% – 100% of Holland Financial Inc. × 75% – 100% direct ≈ 56.25% – 100% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (1)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Southeast Automotive Management, Inc. 401(k) Profit Sharing Plan | Southeast Automotive Management, Inc. | 327 | $16.7M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 02/25/2026 | 1.11 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Pension consulting services
- • Other services
Custody
Reported custodians
- Fidelity Brokerage Services $302M (98% of AUM) Feb 2026
- National Financial Services (Fidelity) $208M (98% of AUM) Mar 2022
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Aug 05, 2026.
View current Form ADV (SEC/IAPD) ↗