Gordon Asset Management Llc
- Regulatory AUM
- $129M
- Discretionary
- $121M
- Clients
- 38
- Avg AUM / client
- $3.4M
- Accounts
- 40
- Employees
- 3
AUM over time
Annual snapshots from Form ADV filings · as of Feb 06, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 5 | $5.4M | 4.22% |
| High net worth individuals | 28 | $76.3M | 59.2% |
| Pooled investment vehicles (non-investment companies) | 5 | $46.3M | 35.9% |
| Corporations and other businesses | Fewer than 5 clients | $820K | 0.64% |
Private funds (3)
Reported in Form ADV Section 7.B.(1), filing of May 2024 · $38.0M combined gross assets
| Fund | Type | Domicile | Gross assets | Owners |
|---|---|---|---|---|
| Gordon Associates Lp | Hedge Fund | Delaware | $29.2M | 25 |
| Gordon Discovery Fund Llc | Venture Capital Fund | Delaware | $4.8M | 23 |
| Gordon Ad Venture Fund Llc | Private Equity Fund | Delaware | $4.1M | 17 |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
People (2)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Arthur S. Gordon | Founder, Partner | Jan 1997 (30y) | 50% – 75% | |
| David L. Gordon | Partner, Chief Compliance Officer | Jan 2008 (19y) | 50% – 75% |
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Private funds (3, $38.0M gross assets)
| Fund | Type | Gross assets | Min. investment | Owners |
|---|---|---|---|---|
| Gordon Associates Lp | Hedge Fund | $29.2M | $0 | 25 |
| Gordon Discovery Fund Llc | Venture Capital Fund | $4.8M | $0 | 23 |
| Gordon Ad Venture Fund Llc | Private Equity Fund | $4.1M | $0 | 17 |
From Form ADV Section 7.B private fund reporting.
Retirement plans served (16)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Duke School 401(k) Plan | Duke School | 114 | $11.1M | 07/01/2024 |
| Phe, Inc. Employees 401(k) And Profit Sharing Plan And Trust | Phe, Inc. | 228 | $39.4M | 01/01/2024 |
| Sun Realty Of Nags Head, Inc. 401(k) Plan | Sun Realty Of Nags Head, Inc. | 284 | $2.6M | 01/01/2024 |
| Scpmg Keogh Plan | Southern California Permanente Medical Group | 11,088 | $7.9B | 01/01/2024 |
| Uwh Of The Carolinas, Pllc 401(k) Retirement Plan | Uwh Of The Carolinas, Pllc | 1,171 | $228M | 01/01/2024 |
| Uwh Of Florida Llc 401(k) Retirement Plan | Florida Woman Care, Llc | 2,048 | $255M | 01/01/2024 |
| Unified Women's Healthcare, Llc 401(k) Profit Sharing Plan | Unified Women's Healthcare, Llc | 750 | $48.8M | 01/01/2024 |
| Square Care Medical Group, Llp 401(k) Plan | Square Care Medical Group, Llp | 223 | $28.7M | 01/01/2024 |
| Uwh Of Michigan 401(k) Retirement Plan | Uwh Of Michigan | 177 | $28.5M | 01/01/2024 |
| Mid Atlantic Women's Care, P.L.C. Profit Sharing Plan | Mid Atlantic Women's Care, P.L.C. | 439 | $106M | 01/01/2024 |
| Uwh Of Texas, Pllc 401(k) Retirement Plan | Unified Women's Healthcare Of Texas, Pllc | 712 | $87.9M | 01/01/2024 |
| Employees Retirement Savings Plan | Staunton Capital, Inc. | 287 | $6.2M | 01/01/2024 |
| Sears Contract, Inc. 401(k) Profit Sharing Plan | Sears Contract, Inc. | 163 | $9.3M | 01/01/2024 |
| James M. Pleasants Company, Inc. Employees' 401(k) Plan | James M. Pleasants Company, Inc. | 231 | $15.7M | 01/01/2024 |
| Baebies, Inc. 401(k) Plan | Baebies, Inc. | 80 | $7.0M | 01/01/2024 |
| Airclean Systems 401 K Plan | Applied Medical Technologies, Inc. | 124 | $8.3M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 02/06/2026 | 1.51 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Performance-based fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for pooled investment vehicles
- • Selection of other advisers
Custody
Reported custodians
- Charles Schwab & Co. $62.9M (49% of AUM) Feb 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 06, 2026.
View current Form ADV (SEC/IAPD) ↗