Smi Advisory Services, Llc
- Regulatory AUM
- $949M
- Discretionary
- $949M
- Clients
- 1,083
- Avg AUM / client
- $876K
- Accounts
- 1,083
- Employees
- 5
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Jan 15, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 1,080 | $723M | 76.2% |
| Investment companies | 3 | $226M | 23.8% |
People (10)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Anthony Shayne Ayers | Managing Member | CFA | Aug 2005 (21y) | Less than 5% |
| Beerwart, Frederick, Jacob | Chief Compliance Officer | Aug 2005 (21y) | Less than 5% | |
| Biller, Mark, Andrew | Managing Member | Aug 2005 (21y) | Less than 5% | |
| Eric Stephen Collier | Managing Member | CFA | Aug 2005 (21y) | ≈ 6.25% – 25% via Omnium Investment Company, Llc |
| Pryor, Austin, Carl | Member | Aug 2005 (21y) | ≈ 25% – 56.25% via Marathon Partners, Llc | |
| Sandra Morrison | Registered representative | Jan 2013 (14y) | ||
| Bryce William Fathauer | Registered representative | Aug 2014 (12y) | ||
| Paul Lance Wilkin | Registered representative | CFP CFA | May 2019 (7y) | |
| Isaac Jones | Registered representative | Sep 2023 (3y) | ||
| Brian R Mondics | Registered representative | Jun 2024 (2y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Marathon Partners, Llc | Owner | Aug 2005 | A | 50% – 75% |
| Omnium Investment Company, Llc | Owner | Aug 2005 | A | 25% – 50% |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Eric Stephen Collier: 25% – 50% of Omnium Investment Company, Llc × 25% – 50% direct ≈ 6.25% – 25% of the firm
- Pryor, Austin, Carl: 50% – 75% of Marathon Partners, Llc × 50% – 75% direct ≈ 25% – 56.25% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 01/15/2026 | 937 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
Services
- • Portfolio management for individuals/small businesses
- • Portfolio management for investment companies
Custody
Reported custodians
- Charles Schwab & Co. $541M (57% of AUM) Jan 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jan 15, 2026.
View current Form ADV (SEC/IAPD) ↗