Googins Advisors, Inc.
- Regulatory AUM
- $501M
- Discretionary
- $501M
- Clients
- 778
- Avg AUM / client
- $644K
- Accounts
- 1,687
- Employees
- 8
AUM over time
Annual snapshots from Form ADV filings · as of Feb 02, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 539 | $139M | 27.8% |
| High net worth individuals | 239 | $362M | 72.2% |
People (4)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Louise Paulson Googins | President, Treasurer, Cco, Financial Operations Manager, Chief Compliance Officer | Sep 1984 (42y) | 75% or more | |
| Richard Hubbard Martin | Registered representative | Mar 2021 (5y) | ||
| Lynne Ripple Goldsmith | Registered representative | CFP | Mar 2022 (4y) | |
| Dayton Raymond Hoffmann | Registered representative | Mar 2024 (2y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 02/02/2026 | 951 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
- • Commissions
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
Custody
Reported custodians
- Pershing $273M (55% of AUM) Feb 2026
- Charles Schwab & Co. $129M (26% of AUM) Feb 2026
- American Funds/Cb&T $67.6M (25% of AUM) Aug 2021
- Capital Group $62.0M (12% of AUM) Feb 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 02, 2026.
View current Form ADV (SEC/IAPD) ↗