Liberty Asset Management, Llc
- Regulatory AUM
- $141M
- Discretionary
- $141M
- Clients
- 331
- Avg AUM / client
- $426K
- Accounts
- 579
- Employees
- 8
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Feb 25, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 302 | $74.0M | 52.5% |
| High net worth individuals | 26 | $63.3M | 44.9% |
| Charitable organizations | 1 | $244K | 0.17% |
| Corporations and other businesses | 2 | $3.5M | 2.47% |
People (6)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Richard Eric Frable | Member, Chief Compliance Officer | CFP | Sep 2006 (20y) | 75% or more |
| Gary Stephen Mayo | Registered representative | CFP | Oct 2008 (18y) | |
| Charles James Noti | Registered representative | Jun 2010 (16y) | ||
| Benjamin Tyler Chunko | Registered representative | Feb 2013 (13y) | ||
| Kent Lane | Registered representative | Jul 2023 (3y) | ||
| Dylan Justice Purdy | Registered representative | Jun 2026 (0y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 02/25/2026 | 1.1 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
Allegations: OFFERED AND SOLD UNREGISTERED SECURITIES IN PA IN VIOLATION OF SECTION 201 OF THE 1972 ACT, 70 P.S. Status: Final Sanction Detail: 30 DAY SUSPENSION STARYING 09-3-2003, FINED $3,000 Summary: OFFERED AND SOLD AGREEMENTS WHICH WAS LED TO BELIEVE WAS PROPER WITHIN THE PROVISIONS OF THE PA SECURITIES ACT OF 1972. THIS MATTER WAS NOT INITIATED BY A CUSTOMER COMPLAINTS AND WAS SETTLED WITHOUT ANY ADMISSION OR DENIAL OF MISCONDUCT.
Disclosure text reproduced verbatim from the firm's own Form ADV filings.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
Custody
Reported custodians
- National Financial Services (Fidelity) $141M (100% of AUM) Feb 2026
- Pershing $108K (0% of AUM) Nov 2025
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 25, 2026.
View current Form ADV (SEC/IAPD) ↗