Diversified Investment Strategies, Llc
- Regulatory AUM
- $199M
- Discretionary
- $185M
- Clients
- 168
- Avg AUM / client
- $1.2M
- Accounts
- 316
- Employees
- 6
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Feb 20, 2026
Investments (13F portfolio — 55 positions, $156,541,906)
13F period Mar 31, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Exxon Mobil Corp | COM | $33,958,184 | 200,154 | 21.7% | 17.0% |
| 2 | St Joe Co | COM | $17,111,430 | 272,475 | 10.9% | 8.58% |
| 3 | Dicks Sporting Goods Inc | COM | $8,124,933 | 40,975 | 5.19% | 4.07% |
| 4 | Walmart Inc | COM | $7,743,887 | 62,310 | 4.95% | 3.88% |
| 5 | Nutrien Ltd | COM | $7,190,734 | 95,292 | 4.59% | 3.61% |
| 6 | Fastenal Co | COM | $7,078,552 | 152,555 | 4.52% | 3.55% |
| 7 | Godaddy Inc | CL A | $6,636,748 | 80,280 | 4.24% | 3.33% |
| 8 | Cal Maine Foods Inc | COM NEW | $5,875,305 | 74,230 | 3.75% | 2.95% |
| 9 | Miller Inds Inc Tenn | COM NEW | $4,870,206 | 106,920 | 3.11% | 2.44% |
| 10 | Disney Walt Co | COM | $4,163,712 | 43,201 | 2.66% | 2.09% |
| 11 | Builders Firstsource Inc | COM | $3,920,555 | 47,620 | 2.5% | 1.97% |
| 12 | U Haul Holding Company | COM SER N | $3,722,306 | 83,329 | 2.38% | 1.87% |
| 13 | Paypal Hldgs Inc | COM | $3,578,371 | 79,115 | 2.29% | 1.79% |
| 14 | Dolby Laboratories Inc | COM CL A | $3,526,723 | 58,720 | 2.25% | 1.77% |
| 15 | Doubleverify Hldgs Inc | COM | $3,245,913 | 341,675 | 2.07% | 1.63% |
| 16 | Microsoft Corp | COM | $3,167,545 | 8,557 | 2.02% | 1.59% |
| 17 | Garmin Ltd | SHS | $2,765,350 | 11,919 | 1.77% | 1.39% |
| 18 | Expeditors Intl Wash Inc | COM | $2,477,163 | 17,295 | 1.58% | 1.24% |
| 19 | Oil Dri Corp Amer | COM | $2,204,273 | 33,865 | 1.41% | 1.11% |
| 20 | Schwab Charles Corp | COM | $2,127,237 | 22,635 | 1.36% | 1.07% |
| 21 | Johnson Outdoors Inc | CL A | $1,718,451 | 36,948 | 1.1% | 0.86% |
| 22 | Schwab Strategic Tr | INTL EQTY ETF | $1,651,939 | 66,745 | 1.06% | 0.83% |
| 23 | Mama Mancinis Holdings Inc | COM | $1,441,960 | 94,000 | 0.92% | 0.72% |
| 24 | Spdr S&P 500 Etf Tr | TR UNIT | $1,378,721 | 2,120 | 0.88% | 0.69% |
| 25 | Invesco Qqq Tr | UNIT SER 1 | $1,239,205 | 2,147 | 0.79% | 0.62% |
Top 25 of 55 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 89 | $42.6M | 21.4% |
| High net worth individuals | 79 | $157M | 78.6% |
Private funds (1)
Reported in Form ADV Section 7.B.(1), filing of Feb 2024 · $7.0M combined gross assets
| Fund | Type | Domicile | Gross assets | Owners |
|---|---|---|---|---|
| Aldabra Capital Partners, Lp | Hedge Fund | Delaware | $7.0M | 14 |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Empire Merchants North 401(k) Plan Empire Merchants North, Llc | 2024 | |
| Empire Merchants North Sales Union 401(k) Plan Empire Merchants North, Llc | 2024 |
People (3)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| James Lee Pope | Member | Nov 2006 (20y) | 50% – 75% | |
| Shane Joseph Haag | Member/Chief Compliance Officer | Feb 2008 (18y) | 50% – 75% | |
| David Reggie Mcfadden | Registered representative | CFA | Feb 2008 (18y) |
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Private funds (1, $7.0M gross assets)
| Fund | Type | Gross assets | Min. investment | Owners |
|---|---|---|---|---|
| Aldabra Capital Partners, Lp | Hedge Fund | $7.0M | $250K | 14 |
From Form ADV Section 7.B private fund reporting.
Retirement plans served (2)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Empire Merchants North 401(k) Plan | Empire Merchants North, Llc | 207 | $48.5M | 01/01/2024 |
| Empire Merchants North Sales Union 401(k) Plan | Empire Merchants North, Llc | 212 | $42.7M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 02/20/2026 | 1.13 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Commissions
- • Performance-based fees
- • Other fees
- • FEES FOR TAX PREPARATION
Services
- • Portfolio management for individuals/small businesses
- • Publication of periodicals or newsletters
- • Educational seminars/workshops
- • Other services
Custody
Reported custodians
- Charles Schwab & Co. $199M (100% of AUM) Feb 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 20, 2026.
View current Form ADV (SEC/IAPD) ↗