Southern Financial Group, Llc
- Regulatory AUM
- $1.1B
- Discretionary
- $1.1B
- Clients
- 1,146
- Avg AUM / client
- $916K
- Accounts
- 2,597
- Employees
- 8
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Feb 26, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 788 | $280M | 26.7% |
| High net worth individuals | 352 | $768M | 73.2% |
| Charitable organizations | 2 | $315K | 0.03% |
| Corporations and other businesses | 4 | $1.4M | 0.13% |
People (3)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Christopher Todd Holder | Member, Chief Financial Officer | CFP Personal Financial Specialist | Nov 2006 (20y) | 50% – 75% |
| David Franklin Painter | Member, Chief Compliance Officer | CFP Personal Financial Specialist | Nov 2006 (20y) | 25% – 50% |
| Adam Dexter Jenkins | Registered representative | CFP | Jul 2024 (2y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 02/26/2026 | 910 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Other services
Custody
Reported custodians
- Fidelity Brokerage Services $1.1B (100% of AUM) Feb 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 26, 2026.
View current Form ADV (SEC/IAPD) ↗