Heritage Asset Advisors Ltd., Llp
- Regulatory AUM
- $307M
- Discretionary
- $294M
- Clients
- 391
- Avg AUM / client
- $784K
- Accounts
- 759
- Employees
- 5
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Mar 30, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 298 | $82.9M | 27.0% |
| High net worth individuals | 93 | $223M | 72.6% |
| Corporations and other businesses | Fewer than 5 clients | $1.1M | 0.37% |
People (5)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Katie Elizabeth Tennent | Partner | May 2007 (19y) | 5% – 10% | |
| Laura Anne Smith | Partner | CFP | May 2007 (19y) | 5% – 10% |
| Patrick F Shinn | President And Partner | CFP | Jul 2007 (19y) | ≈ 0% – 3.75% via Heritage Advisors, Inc. |
| Shinn, Anne, Elizabeth | Vice President And Chief Compliance Officer | Sep 2007 (19y) | ≈ 0% – 3.75% via Heritage Advisors, Inc. | |
| Amy Wood Garza | Registered representative | Jul 2007 (19y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Heritage Advisors, Inc. | General Partner | Apr 2007 | A | Less than 5% |
Undisclosed: 0% – 40% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Patrick F Shinn: 50% – 75% of Heritage Advisors, Inc. × 0% – 5% direct ≈ 0% – 3.75% of the firm
- Shinn, Anne, Elizabeth: 50% – 75% of Heritage Advisors, Inc. × 0% – 5% direct ≈ 0% – 3.75% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/30/2026 | 906 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Selection of other advisers
Custody
Reported custodians
- Charles Schwab & Co. $307M (100% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 30, 2026.
View current Form ADV (SEC/IAPD) ↗