Advisors Financial, Inc.
- Regulatory AUM
- $321M
- Discretionary
- $321M
- Clients
- 225
- Avg AUM / client
- $1.4M
- Accounts
- 723
- Employees
- 7
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Jun 30, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 125 | $49.4M | 15.4% |
| High net worth individuals | 95 | $266M | 82.9% |
| Charitable organizations | Fewer than 5 clients | $116K | 0.04% |
| Corporations and other businesses | 5 | $5.4M | 1.68% |
People (6)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Joseph Mason Van Name | President, Chief Executive Officer, And Chief Compliance Officer | CFP | Jul 2007 (19y) | 75% or more |
| Amy Christine Hoffman | Registered representative | CFP | May 2008 (18y) | |
| Susan L Warren | Registered representative | CFP | Jun 2012 (14y) | |
| Karen Fisher Monborne | Registered representative | CFP | Aug 2018 (8y) | |
| David Christopher Mulhearn | Registered representative | Oct 2019 (7y) | ||
| Gordon Walford Daisley | Registered representative | Aug 2024 (2y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 06/30/2026 | 930 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Selection of other advisers
Custody
Reported custodians
- Fidelity Brokerage Services $312M (97% of AUM) Jun 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jun 30, 2026.
View current Form ADV (SEC/IAPD) ↗