Fortune Financial Advisors, Llc
- Regulatory AUM
- $323M
- Discretionary
- $313M
- Clients
- 206
- Avg AUM / client
- $1.6M
- Accounts
- 610
- Employees
- 6
AUM over time
Annual snapshots from Form ADV filings · as of Mar 18, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 122 | $36.4M | 11.3% |
| High net worth individuals | 84 | $225M | 69.9% |
| Corporations and other businesses | Fewer than 5 clients | $60.8M | 18.8% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Thresholds. Inc. Kent Residential Centers Non Profit Housing Corporation 403(b) Plan Thresholds, Inc. | 2024 | |
| Mccown Gordon Construction, L.L.C. Profit Sharing 401(k) Plan Mccown Gordon Construction, L.L.C. | 2024 | |
| South Florida Surgical Special 401(k) Profit Sharing Plan & Trust South Florida Surgical Special | 2024 |
People (6)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Dennis Leon Wallace | Managing Partner / Ceo / Cco | Nov 2007 (19y) | 75% or more | |
| Lawrence Edward Hamtil | Member, Cio | Nov 2007 (19y) | 10% – 25% | |
| Noland, Roxanna, Michelle | Member | Nov 2007 (19y) | 10% – 25% | |
| Stanley Ray Stark | Registered representative | Jan 2015 (12y) | ||
| Kelli C Harpe | Registered representative | Nov 2024 (2y) | ||
| Jon Albarelli | Registered representative | Apr 2025 (1y) |
Undisclosed: 0% – 5% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (3)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Thresholds. Inc. Kent Residential Centers Non Profit Housing Corporation 403(b) Plan | Thresholds, Inc. | 179 | $7.4M | 07/01/2024 |
| Mccown Gordon Construction, L.L.C. Profit Sharing 401(k) Plan | Mccown Gordon Construction, L.L.C. | 492 | $56.5M | 01/01/2024 |
| South Florida Surgical Special 401(k) Profit Sharing Plan & Trust | South Florida Surgical Special | 156 | $17.4M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/18/2026 | 908 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
Custody
Reported custodians
- Charles Schwab & Co. $323M (100% of AUM) Mar 2026
- Principal Financial $113M (31% of AUM) Oct 2024
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 18, 2026.
View current Form ADV (SEC/IAPD) ↗