Alterna Wealth Management, Inc.
SEC-registered
Wealth Manager · Mid-sized ($1B–$10B)
CRD 146153
· SEC file 801-71135
· Houston, TX
· WWW.ALTERNAWEALTHMANAGEMENT.COM
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ADV data as of Mar 27, 2026
- Regulatory AUM
- $1.4B
- Discretionary
- $861M
- Clients
- 1,316
- Avg AUM / client
- $1.1M
- Accounts
- 1,316
- Employees
- 55
AUM over time
$109M
$1.4B
Mar 29, 2012
Mar 27, 2026
Reported AUM from Form ADV filings, plotted by filing date · as of Mar 27, 2026
Investments (13F portfolio — 109 positions, $174,273,399)
13F period Jun 30, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Ishares Tr | CORE UNIVRSL USD | $11,717,571 | 253,902 | 6.72% | 0.84% |
| 2 | Ishares Tr | CORE S&P500 ETF | $8,879,032 | 11,856 | 5.09% | 0.63% |
| 3 | Ishares Tr | S&P 500 GRWT ETF | $7,618,740 | 55,397 | 4.37% | 0.54% |
| 4 | Ishares Tr | 1 3 YR TREAS BD | $7,528,718 | 91,691 | 4.32% | 0.54% |
| 5 | Ishares Tr | US TREAS BD ETF | $6,558,610 | 287,911 | 3.76% | 0.47% |
| 6 | Ishares Tr | 0-5YR INVT GR CP | $6,028,836 | 119,691 | 3.46% | 0.43% |
| 7 | Ishares Tr | TRUST ISHARE 0-1 | $6,018,710 | 54,542 | 3.45% | 0.43% |
| 8 | Ishares Inc | CORE MSCI EMKT | $5,990,659 | 72,316 | 3.44% | 0.43% |
| 9 | Ishares Tr | 0-3 MTH TREASURY | $4,952,209 | 49,193 | 2.84% | 0.35% |
| 10 | Ishares Tr | MBS ETF | $4,641,145 | 49,102 | 2.66% | 0.33% |
| 11 | Invesco Qqq Tr | UNIT SER 1 | $4,615,920 | 6,268 | 2.65% | 0.33% |
| 12 | Ishares Tr | MSCI USA MMENTM | $3,616,251 | 10,548 | 2.08% | 0.26% |
| 13 | Ishares Tr | CORE INTL AGGR | $3,095,866 | 61,183 | 1.78% | 0.22% |
| 14 | J P Morgan Exchange Traded F | NASDAQ EQT PREM | $3,072,302 | 49,989 | 1.76% | 0.22% |
| 15 | Apple Inc | COM | $3,046,414 | 10,528 | 1.75% | 0.22% |
| 16 | J P Morgan Exchange Traded F | EQUITY PREMIUM | $3,007,717 | 53,253 | 1.73% | 0.21% |
| 17 | State Str Spdr S&P 500 Etf T | TR UNIT | $2,984,840 | 3,997 | 1.71% | 0.21% |
| 18 | Blackrock Etf Trust Ii | ISHA FLEX IN ETF | $2,946,976 | 56,304 | 1.69% | 0.21% |
| 19 | Select Sector Spdr Tr | ST STR TECHN ETF | $2,932,103 | 15,390 | 1.68% | 0.21% |
| 20 | Ishares Tr | 0-5YR HI YL CP | $2,756,100 | 64,987 | 1.58% | 0.2% |
| 21 | Blackrock Etf Trust | ISHARES DEFENSE | $2,620,197 | 82,448 | 1.5% | 0.19% |
| 22 | Ishares Tr | 3YRTB ETF | $2,574,223 | 34,672 | 1.48% | 0.18% |
| 23 | Blackrock Etf Trust | ISHARES US EQUIT | $2,508,040 | 36,878 | 1.44% | 0.18% |
| 24 | Ishares Tr | JPMORGAN USD EMG | $2,377,813 | 24,656 | 1.36% | 0.17% |
| 25 | Ishares Tr | MSCI USA QLT FCT | $2,353,149 | 10,724 | 1.35% | 0.17% |
Top 25 of 109 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 518 | $179M | 12.8% |
| High net worth individuals | 633 | $809M | 57.8% |
| Corporations and other businesses | 165 | $413M | 29.5% |
People (31)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Francisco Xavier Maza | Chief Executive Officer | CFA | Apr 2008 (18y) | Less than 5% |
| Benjamin Jorge Lopez | Director Of Wealth Management | Apr 2014 (12y) | Less than 5% | |
| De Leon, Patricia | Compliance Officer | Aug 2019 (7y) | Less than 5% | |
| Wowak, Jonathan, Michael | Chief Compliance Officer | Feb 2024 (3y) | Less than 5% | |
| Emilio Mejia | Registered representative | Sep 2008 (18y) | ||
| Kurt Ludwig Josten | Registered representative | Sep 2009 (17y) | ||
| Juan Pablo Andrade Frich | Registered representative | Sep 2014 (12y) | ||
| Antun Domit | Registered representative | Nov 2016 (10y) | ||
| Adrian Marcelo Gonzalez Villarreal | Registered representative | May 2021 (5y) | ||
| Ignacio Jose Sunderland Portilla | Registered representative | Jul 2021 (5y) | ||
| Santiago Padruno | Registered representative | Aug 2021 (5y) | ||
| Alejandro Mateos Gonzalez | Registered representative | Nov 2021 (5y) | ||
| Raul Chapa Ugalde | Registered representative | Mar 2022 (4y) | ||
| Rosario Fatima Flores | Registered representative | Apr 2022 (4y) | ||
| Marco Razo Torres | Registered representative | May 2022 (4y) | ||
| Jose Maria Celorio Alvarez | Registered representative | Jun 2022 (4y) | ||
| Patricio Gomez | Registered representative | Aug 2022 (4y) | ||
| Roberto Cano | Registered representative | Jun 2023 (3y) | ||
| Rodrigo Romano Baez | Registered representative | Aug 2023 (3y) | ||
| Eugenio Garcia Canales | Registered representative | May 2024 (2y) | ||
| Felipe Sanchez Alcocer | Registered representative | Jun 2024 (2y) | ||
| Maribel Galindo | Registered representative | Jul 2024 (2y) | ||
| Carlo Adriano Zambernardi | Registered representative | Jan 2025 (2y) | ||
| Linda Sophia Legg | Registered representative | May 2025 (1y) | ||
| Javier Nicieza Arias | Registered representative | May 2025 (1y) | ||
| Emilio Urbina | Registered representative | Oct 2025 (1y) | ||
| Santiago Manuel Garza | Registered representative | Nov 2025 (1y) | ||
| Gustavo Ramirez | Registered representative | Nov 2025 (1y) | ||
| Francisco Jose Rivera Corona | Registered representative | Dec 2025 (1y) | ||
| Conor Peterson | Registered representative | Feb 2026 (0y) | ||
| Patricio Esquivel | Registered representative | May 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Alterna Holdings, Inc. | Owner | Oct 2007 | A | 75% or more |
| Alterna Asesoria Internacional S.A.B. De C.V. | Shareholder | May 2021 | B | ≈ 56.25% – 100% via Alterna Holdings, Inc. |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Alterna Asesoria Internacional S.A.B. De C.V.: 75% – 100% of Alterna Holdings, Inc. × 75% – 100% direct ≈ 56.25% – 100% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/27/2026 | 1.03 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
Services
- • Portfolio management for individuals/small businesses
Custody
Reported custodians
- Pershing $1.2B (88% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 27, 2026.
View current Form ADV (SEC/IAPD) ↗