AUMdb

Fairway Asset Management, Llc

SEC-registered Insurance-Affiliated · Small ($100M–$1B) CRD 146636 · SEC file 801-134335 · Omaha, NE · FAIRWAYASSET.COM
☆ Save with Pro ADV data as of Mar 30, 2026
Regulatory AUM
$117M
Discretionary
$111M
Clients
83
Avg AUM / client
$1.4M
Accounts
83
Employees
4

AUM over time

$68.6M $117M
Feb 15, 2012 Mar 30, 2026

Reported AUM from Form ADV filings, plotted by filing date · as of Mar 30, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 63 $13.1M 11.1%
High net worth individuals 11 $56.1M 47.8%
Pension and profit sharing plans 7 $6.1M 5.23%
Charitable organizations 1 $5.6M 4.8%
Corporations and other businesses 1 $36.5M 31.1%

People (6)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Gulliver, Bruce Executive Vice President Mar 2008 (18y) Less than 5%
Blackman, Dennis, Dean Member & Manger Jul 2008 (18y) ≈ 18.75% – 50% via Fairway Asset Management Holdings, Llc
Jaime Michelle Luebbe Secretary & Chief Compliance Officer CFP Jul 2008 (18y) Less than 5%
Rudy Merl Thomas President Jul 2008 (18y) ≈ 18.75% – 50% via Fairway Asset Management Holdings, Llc
Gunnar Eric Olafson Registered representative CFA Apr 2023 (3y)
Matthew Smith Registered representative Jul 2025 (1y)

Entity owners (Schedule A/B)

EntityTitle / statusSinceSch.Ownership
Fairway Asset Management Holdings, Llc Member Jul 2008 A 75% or more

Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.

Estimated effective ownership (look-through of filed bands):

  • Blackman, Dennis, Dean: 25% – 50% of Fairway Asset Management Holdings, Llc × 75% – 100% direct ≈ 18.75% – 50% of the firm
  • Rudy Merl Thomas: 25% – 50% of Fairway Asset Management Holdings, Llc × 75% – 100% direct ≈ 18.75% – 50% of the firm

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 03/30/2026 1.25 MB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Portfolio management for businesses/institutional clients

Custody

Firm reports it does not have custody of client funds or securities (Item 9.A).

No custodian data reported or mined yet.

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 30, 2026.

View current Form ADV (SEC/IAPD) ↗