Proactive Advisors, Llc
- Regulatory AUM
- $56.8M
- Discretionary
- $1.2M
- Clients
- 68
- Avg AUM / client
- $835K
- Accounts
- 68
- Employees
- 4
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Mar 01, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 47 | $10.7M | 18.8% |
| High net worth individuals | 21 | $46.1M | 81.2% |
People (3)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Lawrence St John York | Managing Director Member | May 2008 (18y) | 75% or more | |
| Pantazankos, Helen, M. | Chief Compliance Officer | May 2008 (18y) | Less than 5% | |
| John L York | Registered representative | Oct 2020 (6y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/01/2026 | 1.01 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
Allegations: RESTRICTIVE LANGUAGE IN CONFIDENTIALITY AND NON-DISCLOSURE CLAUSE OF ACCOUNT PURCHASE CONTRACT ENTERED INTO BY AFFILIATE VIOLATED NASD MEMBER CONDUCT RULES. AFFILATE FAILED TO MAINTAIN AND FILE COMPLAINT AND NEGLECTED TO AMEND U4 TO DISCLOSE SAME. Status: Final Sanction Detail: AFFILIATE AND NASD MEMBER FIRM PAID A 10,000 MONETARY FINE IN FULL DECEMBER 2006 PURSUANT TO AWC. Summary: ALLEGATIONS REGARDING NASD MEMBER RULE VIOLATIONS ARISING FROM ACCOUNT PURCHASE CONTRACT AND COMPLAINT WERE SETTLED BY AFFILIATE AND FIRM WITH ACCEPTACE, WAIVER AND CONSENT (AWC) ON SEPTEMBER 10, 2004 WHEREBY PARTIES WERE CENSURED AND PAID A FINE OF $10,000.
Allegations: ALLEGATIONS OF INSOLVENCY, UNETHICAL PRACTICE BY ENTERING INTO AN ACCOUNT PURCHASE CONTRACT ALLEDGED TO BE A LOAN, FRAUD BY RESTRICTIVE LANGUAGE CONTAINED IN THE CONFIDENTIALITY, NON-DISCLOSURE CLAUSE, FAILURE TO MAINTAIN RECORDS. Status: Final Sanction Detail: N/A Summary: ACTION INTIATED FOLLOWING EXAMINATION OF AFFILATE WHEN LONG TERM LIABILITY FOR ACCOUNT PURCHASE CONTRACT WAS QUESTIONED ON BALANCE SHEET. ALLEGATIONS MADE AND DENIED. COMPLAINT SETTLED BY UNDERTAKING W/O FINDINGS OF FACT OR FINE. AFFILIATE HAD OFFERED RECISSION AND VOLUTARILY WITHDRAWN IA. AGREED NOT TO ACCEPT OR MAKE LOANS TO CLIENTS.
Disclosure text reproduced verbatim from the firm's own Form ADV filings.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
- • Other fees
- • FLAT ANNUAL FEE
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
- • Other services
Custody
Reported custodians
- Charles Schwab & Co. $15.1M (27% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 01, 2026.
View current Form ADV (SEC/IAPD) ↗