Lantern Wealth Advisors, Llc
SEC-registered
Wealth Manager · Small ($100M–$1B)
CRD 147420
· SEC file 801-79035
· Melville, NY
· www.heroldlantern.com
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ADV data as of May 13, 2026
- Regulatory AUM
- $320M
- Discretionary
- $307M
- Clients
- 188
- Avg AUM / client
- $1.7M
- Accounts
- 398
- Employees
- 26
AUM over time
$54.0M
$320M
Dec 26, 2013
May 13, 2026
Reported AUM from Form ADV filings, plotted by filing date · as of May 13, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 115 | $34.6M | 10.8% |
| High net worth individuals | 60 | $234M | 73.3% |
| Pension and profit sharing plans | 8 | $14.9M | 4.67% |
| Charitable organizations | 5 | $35.9M | 11.2% |
People (29)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Keith Michael Lanton | President | Apr 2008 (18y) | ≈ 18.75% – 50% via Percheron Asset Management Group, Inc. | |
| Eisenberg, Mark, M | Member | Nov 2012 (14y) | ≈ 7.5% – 25% via Markpet, Llc | |
| Stasco, Daphne Jo | Chief Compliance Officer | Jan 2015 (12y) | Less than 5% | |
| Wendy Diane Sheftel | Associate Compliance Officer | Jan 2015 (12y) | ≈ 18.75% – 50% via Percheron Asset Management Group, Inc. | |
| Lawrence Stephen Herold | Owner | CFA | Nov 2020 (6y) | ≈ 18.75% – 50% via Percheron Asset Management Group, Inc. |
| Manuel Arias | Registered representative | Oct 2010 (16y) | ||
| William Selvaggi | Registered representative | Sep 2011 (15y) | ||
| Gary Lee Vogt | Registered representative | Feb 2012 (15y) | ||
| Laurence James Hayes | Registered representative | Jan 2014 (13y) | ||
| Eugene David Lanton | Registered representative | Mar 2015 (11y) | ||
| Alan Michael Eppers | Registered representative | Feb 2016 (10y) | ||
| Alex Platonov | Registered representative | Sep 2021 (5y) | ||
| Jan Gunther | Registered representative | Sep 2021 (5y) | ||
| Salvatore Favarolo | Registered representative | Sep 2021 (5y) | ||
| William Paul Finkelstein | Registered representative | Sep 2021 (5y) | ||
| Mario John Giammarco | Registered representative | Feb 2022 (5y) | ||
| Joseph Benjamin Ruby | Registered representative | Apr 2022 (4y) | ||
| Sabrina Adeline Stewart | Registered representative | Apr 2022 (4y) | ||
| Hunter Wagner Lanton | Registered representative | Mar 2023 (3y) | ||
| Henry Steven Pacht | Registered representative | Mar 2024 (2y) | ||
| Francis George Horneff | Registered representative | Apr 2024 (2y) | ||
| Peter Michael Katz | Registered representative | Apr 2024 (2y) | ||
| Nicholas Brill Brown | Registered representative | Jul 2024 (2y) | ||
| Bradley Richard Harris | Registered representative | Sep 2024 (2y) | ||
| Kevin Anders | Registered representative | Jan 2025 (2y) | ||
| Michael John Bottoni | Registered representative | May 2025 (1y) | ||
| John Douglas Albert | Registered representative | Jun 2025 (1y) | ||
| Marc Daniel Aiken | Registered representative | Jul 2025 (1y) | ||
| Burton Jay Drobnis | Registered representative | Feb 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Percheron Asset Management Group, Inc. | Member | Nov 2020 | A | 75% or more |
| Markpet, Llc | Member | Jan 2017 | A | 10% – 25% |
Undisclosed: 0% – 15% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Keith Michael Lanton: 25% – 50% of Percheron Asset Management Group, Inc. × 75% – 100% direct ≈ 18.75% – 50% of the firm
- Eisenberg, Mark, M: 75% – 100% of Markpet, Llc × 10% – 25% direct ≈ 7.5% – 25% of the firm
- Wendy Diane Sheftel: 25% – 50% of Percheron Asset Management Group, Inc. × 75% – 100% direct ≈ 18.75% – 50% of the firm
- Lawrence Stephen Herold: 25% – 50% of Percheron Asset Management Group, Inc. × 75% – 100% direct ≈ 18.75% – 50% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 05/13/2026 | 1.16 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Selection of other advisers
- • Other services
Custody
Reported custodians
- Pershing $150M (47% of AUM) May 2026
- Charles Schwab & Co. $141M (44% of AUM) May 2026
- Interactive Brokers $27.1M (10% of AUM) Jun 2025
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: May 13, 2026.
View current Form ADV (SEC/IAPD) ↗