Princeton Asset Management, Llc
State-registered
Wealth Manager · Boutique (under $100M)
CRD 148087
· Boca Raton, FL
· WWW.PRINCETONAM.COM
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ADV data as of May 18, 2026
- Regulatory AUM
- $71.0M
- Discretionary
- $67.6M
- Clients
- 42
- Avg AUM / client
- $1.7M
- Accounts
- 102
- Employees
- 2
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| High net worth individuals | 39 | $65.9M | 92.8% |
| Charitable organizations | 3 | $5.1M | 7.24% |
People (2)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Rui Falcon | Registered representative | CFA | Oct 2024 (2y) | |
| Adam Duval Falcon | Registered representative | CFA | Sep 2025 (1y) |
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 05/18/2026 | 1.15 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
Services
- • Portfolio management for individuals/small businesses
Custody
Reported custodians
- National Financial Services (Fidelity) $66.0M (93% of AUM) May 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: May 18, 2026.
View current Form ADV (SEC/IAPD) ↗