Hudock, Inc.
- Regulatory AUM
- $1.0B
- Discretionary
- $931M
- Clients
- 921
- Avg AUM / client
- $1.1M
- Accounts
- 2,589
- Employees
- 15
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Feb 27, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 612 | $185M | 18.5% |
| High net worth individuals | 264 | $781M | 77.9% |
| Charitable organizations | 39 | $31.7M | 3.16% |
| Corporations and other businesses | 6 | $5.0M | 0.5% |
People (9)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Barbara Benner Hudock | Trustee | Nov 2009 (17y) | ≈ 37.5% – 75% via Hudock, Inc. Employee Stock Ownership Plan And Trust | |
| Michael Joseph Hudock | Trustee Committee Member | Nov 2009 (17y) | ≈ 18.75% – 50% via Hudock, Inc. Employee Stock Ownership Plan And Trust | |
| Wayne Ley Dieffenderfer | Chief Compliance Officer | Nov 2009 (17y) | Less than 5% | |
| Christina Jean Cline | Registered representative | Mar 2012 (14y) | ||
| Shelley Sue Whitnack | Registered representative | CFP | May 2012 (14y) | |
| Amanda M Phillips | Registered representative | Jan 2014 (13y) | ||
| John David Kolb | Registered representative | CFP | Feb 2015 (11y) | |
| Amber Lynn Pennycoff | Registered representative | Oct 2022 (4y) | ||
| Joshua Charles Yoder | Registered representative | Oct 2022 (4y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Hudock, Inc. Employee Stock Ownership Plan And Trust | Owner | Jul 2019 | A | 75% or more |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Barbara Benner Hudock: 50% – 75% of Hudock, Inc. Employee Stock Ownership Plan And Trust × 75% – 100% direct ≈ 37.5% – 75% of the firm
- Michael Joseph Hudock: 25% – 50% of Hudock, Inc. Employee Stock Ownership Plan And Trust × 75% – 100% direct ≈ 18.75% – 50% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 02/27/2026 | 963 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Selection of other advisers
Custody
Reported custodians
- Pershing $878M (88% of AUM) Feb 2026
- National Financial Services (Fidelity) $125M (12% of AUM) Feb 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 27, 2026.
View current Form ADV (SEC/IAPD) ↗