AUMdb

Hershey Financial Advisers, Llc

SEC-registered Insurance-Affiliated · Small ($100M–$1B) CRD 149907 · SEC file 801-128090 · Lancaster, PA · WWW.HERSHEYFINANCIALADVISERS.COM
☆ Save with Pro ADV data as of Mar 31, 2026
Regulatory AUM
$152M
Discretionary
$150M
Clients
507
Avg AUM / client
$299K
Accounts
946
Employees
6

AUM over time

$108M $152M
May 2, 2023 Mar 31, 2026

Reported AUM from Form ADV filings, plotted by filing date · as of Mar 31, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 475 $106M 70.1%
High net worth individuals 24 $44.2M 29.1%
Pension and profit sharing plans 2 $450K 0.3%
Charitable organizations 4 $176K 0.12%
Corporations and other businesses 2 $526K 0.35%

People (4)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Greg Deanne Boll Chief Compliance Officer Sep 2010 (16y) 50% – 75%
Nicholas Ryan Brightbill Partner Jan 2014 (13y) 25% – 50%
Matthew Dawson Berry Partner May 2015 (11y) 5% – 10%
Gerard Francis Clunan Registered representative Jun 2009 (17y)

Undisclosed: 0% – 20% of the firm is not attributable from the filed Schedule A bands.

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 03/31/2026 1.02 MB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

Regulatory · Item 11.D(2) as of Mar 21, 2024

Allegations: FROM 1998-2001 I SOLD A NUMBER OF VIATICAL SETTLEMENTS. WHEN I STARTED SELLING THEM I WAS NOT A REGISTERED REP. IN 1998 A LARGE GENERAL AGENCY FOR FINANCIAL SERVICES IN HARRISBURG PA INVITED ME TO A MEETING INTRODUCING VIATICAL SETTLEMENTS, I WAS UNDER THE IMPRESSION THEY WERE INSURANCE PRODUCTS. AT THE PRESENTATION THEY EVEN TALKED ABOUT A COURT CASE IN ANOTHER STATE WHERE THE JUDGE RULED THEY WERE NOT SECURITIES. AT A LATER DATE WHEN I EXPRESSED SOME INTEREST ABOUT BECOMING SECURITIES LICENSED THEY TOLD ME THERE WAS NO PROBLEM SELLING VIATICALS BECAUSE THEY WERE NOT SECURITIES. OVER THE NEXT COUPLE OF YEARS I BECAME SECURITIES LICENSED. MY BROKER DEALER AT THAT TIME, PAN AMERICAN, TOLD ME THEY WERE NOT SECURITIES AND I COULD SELL THEM. SOMEWHERE AROUND THE END OF 2001 AND INTO 2002 PA SECURITIES STARTED EXPRESSING THEIR BELIEF THAT VIATICALS WERE UNREGISTERED SECURITIES. I HAD STOPPED SELLING THEM PRIOR TO THIS. I BELIEVED VIATICALS WERE INSURANCE PRODUCTS AND AT THE TIME I SOLD THEM THEY WERE NOT CLASSIFIED AS UNREGISTERED SECURITIES. MORE RECENTLY THE PA SECURITIES COMMISSION RULED THAT THEY HAVE ALWAYS BEEN UNREGISTERED SECURITIES. 6/23/05 DOCKET/CASE NUMBER: 2005-02-14 IN CONNECTION WITH A GLOBAL RESOLUTION, T.H.E. FINANCIAL GROUP (THE COMPANY IN HARRISBURG) PAID PA ADMINISTRATIVE ASSESSMENT AND ASSOCIATED COSTS ON BEHALF OF NUMEROUS AGENTS WHO SOLD VIATICATED INSURANCE POLICIES IN PA. THE TOTAL AMOUNT PAID WAS $225,000 BY T.H.E. FINANCIAL GROUP. NO PORTION WAS PAID BY ME INDIVIDUALLY. I WAS A PARTICIPANT IN THIS GLOBAL RESOLUTION CONSENTING TO THE ORDER WITHOUT ADMITTING ALLEGATIONS. RESPECTFULLY SUBMITTED, GERARD CLUNAN Status: Final Sanction Detail: GERARD CLUNAN AND OTHER NAMED RESPONDENTS WERE JOINTLY AND SEVERALLY ORDERED TO PAY $200,000 ADMINISTRATIVE ASSESSMENT AND $25,000 INVESTIGATIVE AND LEGAL COSTS. THE TOTAL AMOUNT OF $225,000 WAS PAID BY THE FINANCIAL GROUP - NO PORITION WAS PAID INDIVIDUALLY. BY GLOBAL RESOUTION WITH NUMEROUS AGENTS WHO SOLD VIATICALS THROUGH THE GROUP. THE FINANCIAL GROUP PAID THE ADMINISTRATIVE ASSESSMENT AND ALL ASSOCIATED COSTS. GERARD CLUNAN DID NOT PAY ANY PORTION OF THE ASSESED FINES. Summary: I BELIEVED AND WAS TOLD VIATICALS WERE INSURANCE PRODUCTS AND AT THE TIME I SOLD THEM THEY WERE NOT CLASSIFIED AS UNREGISTERED SECURITIES.

Disclosure text reproduced verbatim from the firm's own Form ADV filings.

How they charge

  • Percentage of assets under management
  • Hourly charges
  • Fixed fees

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Portfolio management for businesses/institutional clients
  • Selection of other advisers

Custody

Firm reports it does not have custody of client funds or securities (Item 9.A).

No custodian data reported or mined yet.

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 31, 2026.

View current Form ADV (SEC/IAPD) ↗