Clarity Financial, Llc
- Regulatory AUM
- $1.8B
- Discretionary
- $1.8B
- Clients
- 1,367
- Avg AUM / client
- $1.3M
- Accounts
- 3,969
- Employees
- 17
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Jul 16, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 801 | $369M | 20.1% |
| High net worth individuals | 434 | $1.4B | 76.8% |
| Business development companies | 1 | $104K | 0.01% |
| Pension and profit sharing plans | 18 | $11.6M | 0.63% |
| Other investment advisers | 113 | $45.8M | 2.49% |
People (14)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Connie Nmn Mack | Managing Member/Chief Compliance Officer | Nov 2009 (17y) | 25% – 50% | |
| Richard Michael Rosso | Director Of Financial Planning | CFP | Nov 2012 (14y) | 25% – 50% |
| Lance Eric Roberts | Chief Economist | Dec 2015 (11y) | 25% – 50% | |
| James Daniel Ratliff | Senior Financial Advisor | CFP Chartered Financial Consultant | Jul 2017 (9y) | 10% – 25% |
| Craig Alan Severin | Registered representative | CFP | Nov 2018 (8y) | |
| Frank Joseph Marrone | Registered representative | CFP | Nov 2018 (8y) | |
| Jonathan Lee Penn | Registered representative | CFP | Sep 2020 (6y) | |
| Thomas George Allen | Registered representative | May 2021 (5y) | ||
| Christopher Behan | Registered representative | Jan 2022 (5y) | ||
| Jonathan Earle Mc Carty | Registered representative | CFP CFA | Feb 2023 (3y) | |
| Sarah Darlene Buenger | Registered representative | CFP | May 2023 (3y) | |
| Devoda D Owens | Registered representative | CFP | Jul 2025 (1y) | |
| Daniel Patrick Whitty | Registered representative | Aug 2025 (1y) | ||
| Adam Cervantes | Registered representative | CFP | Jul 2026 (0y) |
Undisclosed: 0% – 15% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 07/16/2026 | 1.12 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Subscription fees
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
- • Educational seminars/workshops
Custody
Reported custodians
- Fidelity Brokerage Services $1.8B (97% of AUM) Jul 2026
- TD Ameritrade $195M (18% of AUM) Jun 2023
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jul 16, 2026.
View current Form ADV (SEC/IAPD) ↗