Ironwood Financial, Llc
- Regulatory AUM
- $663M
- Discretionary
- $658M
- Clients
- 624
- Avg AUM / client
- $1.1M
- Accounts
- 1,667
- Employees
- 10
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Jun 30, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 481 | $219M | 33.0% |
| High net worth individuals | 107 | $312M | 47.1% |
| Pension and profit sharing plans | 17 | $26.7M | 4.03% |
| Charitable organizations | Fewer than 5 clients | $4.4M | 0.67% |
| Corporations and other businesses | 19 | $100M | 15.2% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| York Space Systems 401(k) Plan York Space Systems | 2024 |
People (8)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Alexander Devereaux Parrs | Managing Member | CFP Chartered Financial Consultant CFA | Jul 2009 (17y) | ≈ 18.75% – 50% via Alex Parrs, Pllc |
| Daniel Shay Nentl | Managing Member | Jul 2009 (17y) | ≈ 18.75% – 50% via Dan Nentl, Pllc | |
| Robin Rodgers Dolezal | Chief Compliance Officer | CFP | Oct 2009 (17y) | ≈ 7.5% – 25% via Dolezal Wealth Management, Llc |
| David Cunningham Renzi | Registered representative | Mar 2014 (12y) | ||
| Emily Marie Delgado | Registered representative | Aug 2020 (6y) | ||
| David A. Niichel | Registered representative | CFP | Dec 2020 (6y) | |
| Martin Anthony Smith | Registered representative | CFP | Mar 2024 (2y) | |
| Darren Grant Hesselink | Registered representative | Feb 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Alex Parrs, Pllc | Owner | Jul 2009 | A | 25% – 50% |
| Dan Nentl, Pllc | Owner | Jul 2009 | A | 25% – 50% |
| Dolezal Wealth Management, Llc | Owner | Sep 2014 | A | 10% – 25% |
Undisclosed: 0% – 40% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Alexander Devereaux Parrs: 75% – 100% of Alex Parrs, Pllc × 25% – 50% direct ≈ 18.75% – 50% of the firm
- Daniel Shay Nentl: 75% – 100% of Dan Nentl, Pllc × 25% – 50% direct ≈ 18.75% – 50% of the firm
- Robin Rodgers Dolezal: 75% – 100% of Dolezal Wealth Management, Llc × 10% – 25% direct ≈ 7.5% – 25% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (1)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| York Space Systems 401(k) Plan | York Space Systems | 424 | $10.8M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 06/30/2026 | 955 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Pension consulting services
Custody
Reported custodians
- Charles Schwab & Co. $467M (70% of AUM) Jun 2026
- National Financial Services (Fidelity) $195M (29% of AUM) Jun 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jun 30, 2026.
View current Form ADV (SEC/IAPD) ↗