Northwest Wealth Management, Llc
- Regulatory AUM
- $1.0B
- Discretionary
- $1.0B
- Clients
- 2,128
- Avg AUM / client
- $485K
- Accounts
- 4,274
- Employees
- 26
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Jul 06, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 1,862 | $350M | 33.9% |
| High net worth individuals | 223 | $611M | 59.3% |
| Pension and profit sharing plans | 5 | $2.9M | 0.28% |
| Charitable organizations | 21 | $19.0M | 1.84% |
| Corporations and other businesses | 17 | $48.7M | 4.73% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Wild Rose Entertainment, Lllp 401(k) Plan Kirke Financial Services, L.L.C. | 2024 | |
| Friendship Haven, Inc. Employees' Pension Plan Friendship Haven, Inc. | 2024 |
People (23)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Conover Iv, Cornelius, Burroughs | Shareholder | Dec 1988 (38y) | ≈ 18.75% – 50% via Northwest Financial Corp. | |
| Conover, Dwight | Shareholder | Dec 1988 (38y) | 25% – 50% of Northwest Financial Corporation (indirect) | |
| Eric Joel Van Der Heide | President, Chief Operating Officer, Chief Compliance Officer | Oct 2015 (11y) | Less than 5% | |
| Post, Gregory, A | Vice President | Oct 2020 (6y) | Less than 5% | |
| Sharon Ann Lisac | Registered representative | Apr 2010 (16y) | ||
| Lance Bartley Evans | Registered representative | Jun 2011 (15y) | ||
| Jason Brent Vande Brake | Registered representative | Oct 2012 (14y) | ||
| Nicole Chantel Evans | Registered representative | Nov 2013 (13y) | ||
| Jeffrey Dean Ploeger | Registered representative | Nov 2013 (13y) | ||
| James Robert Shoquist | Registered representative | CFP | May 2014 (12y) | |
| Dean M Jacobsen | Registered representative | CFP | Jan 2015 (12y) | |
| Danielle Marie Brink | Registered representative | Feb 2015 (11y) | ||
| Rebecca C Mcginnis | Registered representative | Sep 2016 (10y) | ||
| Zachary Scott Clark | Registered representative | Jun 2017 (9y) | ||
| Katy Laura Guinn | Registered representative | Sep 2017 (9y) | ||
| Connie Jean Schmidt | Registered representative | Aug 2018 (8y) | ||
| Joni Kaye Kellen | Registered representative | CFP | Aug 2021 (5y) | |
| Bryson Richard Duncan | Registered representative | CFP | Oct 2021 (5y) | |
| Alex Curtis Johnson | Registered representative | CFP | Feb 2022 (4y) | |
| Garrett William Heater | Registered representative | Apr 2024 (2y) | ||
| Michael James Storey | Registered representative | Oct 2024 (2y) | ||
| Jared Todd Barnett | Registered representative | May 2025 (1y) | ||
| Jodi L Minard | Registered representative | Sep 2025 (1y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Northwest Financial Corp. | Sole Managing Member | Dec 2009 | A | 75% or more |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Conover Iv, Cornelius, Burroughs: 25% – 50% of Northwest Financial Corp. × 75% – 100% direct ≈ 18.75% – 50% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (2)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Wild Rose Entertainment, Lllp 401(k) Plan | Kirke Financial Services, L.L.C. | 377 | $15.5M | 01/01/2024 |
| Friendship Haven, Inc. Employees' Pension Plan | Friendship Haven, Inc. | 363 | $6.1M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 07/06/2026 | 999 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
- • Selection of other advisers
Custody
Reported custodians
- Charles Schwab & Co. $948M (92% of AUM) Jul 2026
- National Financial Services (Fidelity) $79.5M (8% of AUM) Jul 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jul 06, 2026.
View current Form ADV (SEC/IAPD) ↗