Innovative Advisory Partners, Llc
- Regulatory AUM
- $352M
- Discretionary
- $343M
- Clients
- 443
- Avg AUM / client
- $795K
- Accounts
- 1,352
- Employees
- 8
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Apr 06, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 390 | $67.0M | 19.0% |
| High net worth individuals | 52 | $285M | 80.9% |
| Charitable organizations | 1 | $100K | 0.03% |
People (6)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Joe David Franklin | Chief Compliance Officer / Chief Executive Officer | CFP | May 2010 (16y) | ≈ 56.25% – 100% via Franklin Wealth Management, Llc |
| Neill B Hatcher | Registered representative | Apr 2024 (2y) | ||
| Carolyn Ann Fryar | Registered representative | Dec 2025 (1y) | ||
| Samuel Carter Payne | Registered representative | Dec 2025 (1y) | ||
| Logan Tyler Wingfield | Registered representative | Apr 2026 (0y) | ||
| Charles Thomas Nicholson | Registered representative | Jun 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Franklin Wealth Management, Llc | Owner | Jul 2018 | A | 75% or more |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Joe David Franklin: 75% – 100% of Franklin Wealth Management, Llc × 75% – 100% direct ≈ 56.25% – 100% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 04/06/2026 | 950 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
- • Other fees
- • SHARE IN THIRD PARTY FEES
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Selection of other advisers
- • Educational seminars/workshops
- • Other services
Custody
Reported custodians
- Charles Schwab & Co. $271M (77% of AUM) Apr 2026
- LPL Financial $103M (72% of AUM) Apr 2021
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Apr 06, 2026.
View current Form ADV (SEC/IAPD) ↗