Promus Asset Management, Llc
- Regulatory AUM
- $385M
- Discretionary
- $364M
- Clients
- 50
- Avg AUM / client
- $7.7M
- Accounts
- 260
- Employees
- 6
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Mar 27, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 6 | $901K | 0.23% |
| High net worth individuals | 44 | $384M | 99.8% |
People (7)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Pope, Brandon, Kenneth | Vc Of Board/Manager | Mar 2011 (15y) | 10% – 25% | |
| Joshua James Prince | President/Chief Compliance Officer | CFP | Oct 2015 (11y) | ≈ 5% – 18.75% via J & K Prince Family Investments, Llc |
| Prince, Kristen, Lea | Shareholder | Dec 2022 (4y) | ≈ 5% – 18.75% via J & K Prince Family Investments, Llc | |
| Sewell, Robert, Darrell | Shareholder | Dec 2022 (4y) | ≈ 14.06% – 50% via Lorne Park Capital Partners Inc. | |
| Janine Christina Kim Guenther | Registered representative | CFA | Jul 2024 (2y) | |
| Nicholas Joseph Deery | Registered representative | Jul 2024 (2y) | ||
| Scott Allen Udkler | Registered representative | CFP | Feb 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Bellwether Investment Management Usa Inc. | Shareholder | Dec 2022 | A | 75% or more |
| J & K Prince Family Investments, Llc | Shareholder | Dec 2022 | A | 10% – 25% |
| Lorne Park Capital Partners Inc. | Shareholder | Dec 2022 | B | ≈ 56.25% – 100% via Bellwether Investment Management Usa Inc. |
Undisclosed: 0% – 5% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Joshua James Prince: 50% – 75% of J & K Prince Family Investments, Llc × 10% – 25% direct ≈ 5% – 18.75% of the firm
- Prince, Kristen, Lea: 50% – 75% of J & K Prince Family Investments, Llc × 10% – 25% direct ≈ 5% – 18.75% of the firm
- Sewell, Robert, Darrell: 25% – 50% of Lorne Park Capital Partners Inc. × 75% – 100% of Bellwether Investment Management Usa Inc. × 75% – 100% direct ≈ 14.06% – 50% of the firm
- Lorne Park Capital Partners Inc.: 75% – 100% of Bellwether Investment Management Usa Inc. × 75% – 100% direct ≈ 56.25% – 100% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/27/2026 | 1.06 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Selection of other advisers
Custody
Reported custodians
- Pershing $364M (95% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 27, 2026.
View current Form ADV (SEC/IAPD) ↗