AUMdb

Paragon Financial Partners, Inc.

SEC-registered Wealth Manager · Small ($100M–$1B) CRD 158041 · SEC file 801-72424 · Woodland Hills, CA · www.facebook.com
☆ Save with Pro ADV data as of Mar 18, 2026
Regulatory AUM
$330M
Discretionary
$267M
Clients
127
Avg AUM / client
$2.6M
Accounts
513
Employees
2

AUM over time

$81.0M $337M
Nov 16, 2011 Mar 18, 2026

Reported AUM from Form ADV filings, plotted by filing date · as of Mar 18, 2026

Investments (13F portfolio — 77 positions, $176,585,211)

13F period Mar 31, 2026
#IssuerClassValueShares% of 13F% of AUM
1 State Str Spdr S&P 500 Etf T TR UNIT $22,620,676 32,573 12.8% 6.86%
2 Nvidia Corporation COM $19,868,054 101,105 11.3% 6.03%
3 Vanguard Whitehall Fds HIGH DIV YLD $16,763,073 109,477 9.49% 5.09%
4 Eaton Vance Tax Managed Buy COM $14,474,193 994,107 8.2% 4.39%
5 Ishares Tr RUS 1000 GRW ETF $10,769,574 23,383 6.1% 3.27%
6 Vanguard World Fd HEALTH CAR ETF $9,266,040 33,343 5.25% 2.81%
7 Select Sector Spdr Tr STATE STREET UTI $7,071,458 152,173 4.0% 2.15%
8 Ishares Tr US AER DEF ETF $6,738,462 28,622 3.82% 2.04%
9 Apple Inc COM $6,447,462 24,910 3.65% 1.96%
10 Goldman Sachs Etf Tr NASDAQ-100 PREMI $3,820,102 72,501 2.16% 1.16%
11 Select Sector Spdr Tr STATE STREET FIN $3,396,416 65,593 1.92% 1.03%
12 Microsoft Corp COM $3,019,226 7,680 1.71% 0.92%
13 Ishares Tr RUS MD CP GR ETF $2,737,885 20,359 1.55% 0.83%
14 Costco Wholesale Corporation COM $2,619,902 2,688 1.48% 0.79%
15 Meta Platforms Inc CL A $2,569,447 3,878 1.46% 0.78%
16 Ishares Tr EXPANDED TECH $2,446,126 30,777 1.39% 0.74%
17 Select Sector Spdr Tr STATE STREET TEC $2,288,017 15,466 1.3% 0.69%
18 Oreilly Automotive Inc COM $1,823,640 19,500 1.03% 0.55%
19 Netflix Inc. COM $1,748,625 16,453 0.99% 0.53%
20 Ishares Tr RUS 1000 VAL ETF $1,732,232 7,707 0.98% 0.53%
21 Bank America Corp COM $1,617,081 30,311 0.92% 0.49%
22 Philip Morris Intl Inc COM $1,480,167 9,282 0.84% 0.45%
23 Vanguard Whitehall Fds INTL HIGH ETF $1,375,681 13,829 0.78% 0.42%
24 Amazon Com Inc COM $1,267,512 5,090 0.72% 0.38%
25 Alphabet Inc CAP STK CL A $1,256,586 3,775 0.71% 0.38%

Top 25 of 77 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 42 $11.3M 3.43%
High net worth individuals 85 $318M 96.5%
Corporations and other businesses Fewer than 5 clients $208K 0.06%

People (2)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Evan Floyd Shorten President And Chief Compliance Officer CFP May 2011 (15y) 75% or more
Elean Manuel Mendoza Registered representative Jan 2015 (12y)

Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 03/18/2026 922 KB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • • Percentage of assets under management
  • • Hourly charges
  • • Fixed fees

Services

  • • Financial planning services
  • • Portfolio management for individuals/small businesses
  • • Portfolio management for businesses/institutional clients
  • • Other services

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports having custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 18, 2026.

View current Form ADV (SEC/IAPD) ↗