Sensible Money, Llc
- Regulatory AUM
- $743M
- Discretionary
- $743M
- Clients
- 326
- Avg AUM / client
- $2.3M
- Accounts
- 1,416
- Employees
- 16
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Mar 27, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 104 | $54.4M | 7.33% |
| High net worth individuals | 220 | $686M | 92.4% |
| Charitable organizations | 2 | $1.7M | 0.23% |
People (13)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Dana Marie Anspach | Managing Member/Chief Compliance Officer | CFP | Jul 2011 (15y) | 75% or more |
| Caley Jared Miller | Member | CFP | Jul 2017 (9y) | 5% – 10% |
| Amy Leigh Shepard | Member | CFP | Jul 2019 (7y) | 5% – 10% |
| Schoenecker, David | Chief Operating Officer | Sep 2023 (3y) | Less than 5% | |
| Kathleen Kelly Mealey | Registered representative | CFP | Mar 2014 (12y) | |
| Nancy Barton Fellinger | Registered representative | CFP Chartered Financial Consultant | Nov 2018 (8y) | |
| Julio Lopez Brito | Registered representative | CFP | Dec 2021 (5y) | |
| Charles Picerni | Registered representative | CFP | May 2022 (4y) | |
| Tabitha N Daly | Registered representative | CFP | May 2023 (3y) | |
| Oscar R Vives Ortiz | Registered representative | CFP Personal Financial Specialist | Sep 2024 (2y) | |
| Matthew Ryan Hershey | Registered representative | Oct 2025 (1y) | ||
| Stephanie Kay Schultz | Registered representative | CFP | Jun 2026 (0y) | |
| Paul Escarcega | Registered representative | Jul 2026 (0y) |
Undisclosed: 0% – 15% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/27/2026 | 956 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
Allegations: BREACH OF CONTRACT. RETIREE, INC. ALLEGED VIOLATION OF AN APRIL 7, 2011 CONFIDENTIALITY, NON-COMPETE, AND INVENTION OWNERSHIP AGREEMENT WHICH MS. ANSPACH ENTERED INTO PRIOR TO THE FORMATION OF SENSIBLE MONEY, LLC. Status: Final Summary: THIS CASE DID NOT INVOLVE SERVICES OFFERED TO ANY CLIENTS. PLAINTIFFS ALLEGED VIOLATION OF AN APRIL 7, 2011 CONFIDENTIALITY, NON-COMPETE, AND INVENTION OWNERSHIP AGREEMENT WHICH MS. ANSPACH ENTERED INTO PRIOR TO THE FORMATION OF SENSIBLE MONEY, LLC. ANSPACH AND SENSIBLE MONEY LLC VIGOROUSLY DENY ALL ALLEGATIONS. MS. ANSPACH IS HAPPY TO ANSWER ANY QUESTIONS ABOUT THIS CASE.
Disclosure text reproduced verbatim from the firm's own Form ADV filings.
How they charge
- • Percentage of assets under management
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Selection of other advisers
Custody
Reported custodians
- Charles Schwab & Co. $743M (100% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 27, 2026.
View current Form ADV (SEC/IAPD) ↗