AUMdb

People Make The Difference, Inc.

SEC-registered Insurance-Affiliated · Small ($100M–$1B) CRD 159443 · SEC file 801-127839 · Hoover, AL · PMDADVISORY.COM
☆ Save with Pro ADV data as of Mar 31, 2026
Regulatory AUM
$112M
Discretionary
$90.7M
Clients
147
Avg AUM / client
$759K
Accounts
254
Employees
7

AUM over time

$104M $139M
Mar 30, 2023 Mar 31, 2026

Reported AUM from Form ADV filings, plotted by filing date · as of Mar 31, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 93 $14.9M 13.4%
High net worth individuals 37 $40.8M 36.6%
Pension and profit sharing plans 17 $55.9M 50.1%

Retirement plan clients

Plans that reported this firm as an investment service provider on Form 5500 Schedule C.

Plan Location Plan year
Mckinney Communications Corporation 401(k) Plan Mckinney Communications Corporation 2024

People (2)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Melanie Shirley Dickinson Chief Compliance Officer, President Dec 2011 (15y) 75% or more
James Ira Mccormick Registered representative Dec 2011 (15y)

Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Retirement plans served (1)

PlanSponsorParticipantsPlan assetsAs of
Mckinney Communications Corporation 401(k) Plan Mckinney Communications Corporation 237 $4.4M 01/01/2024

From Form 5500 service-provider disclosures.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 03/31/2026 911 KB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management
  • Hourly charges
  • Fixed fees
  • Other fees
  • PORTION OF THIRD PARTY MANAGER FEES

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Pension consulting services
  • Selection of other advisers
  • Educational seminars/workshops

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports having custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 31, 2026.

View current Form ADV (SEC/IAPD) ↗