AUMdb

Prentice Wealth Management Llc

SEC-registered Wealth Manager · Small ($100M–$1B) CRD 160052 · SEC file 801-76490 · Rochester, NY · twitter.com
☆ Save with Pro ADV data as of May 26, 2026
Regulatory AUM
$568M
Discretionary
$550M
Clients
1,029
Avg AUM / client
$552K
Accounts
1,034
Employees
14

AUM over time

$0 $568M
Apr 5, 2012 May 26, 2026

Reported AUM from Form ADV filings, plotted by filing date · as of May 26, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 974 $416M 73.4%
High net worth individuals 50 $132M 23.3%
Charitable organizations Fewer than 5 clients $1.6M 0.28%
Other investment advisers Fewer than 5 clients $3.4M 0.6%
Corporations and other businesses 5 $14.2M 2.51%

People (6)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
William James Prentice Chief Compliance Officer/Managing Member CFP Jan 2012 (15y) 75% or more
Shawn Stephen Tesoro Chief Investment Officer/ Part Owner Jan 2018 (9y) 25% – 50%
Anthony R Vaccaro Registered representative CFP Apr 2021 (5y)
Michelle Denise Werth Registered representative Mar 2023 (3y)
Umbereen Mustafa Registered representative Jul 2024 (2y)
Andrew Lansing Schuler Registered representative CFP Mar 2026 (0y)

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 05/26/2026 938 KB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management
  • Hourly charges
  • Subscription fees
  • Fixed fees

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Portfolio management for businesses/institutional clients
  • Pension consulting services
  • Selection of other advisers

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports having custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: May 26, 2026.

View current Form ADV (SEC/IAPD) ↗