Strategy Financial Services, Llc
- Regulatory AUM
- $367M
- Discretionary
- $367M
- Clients
- 1,051
- Avg AUM / client
- $349K
- Accounts
- 3,820
- Employees
- 20
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Mar 31, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 898 | $214M | 58.5% |
| High net worth individuals | 153 | $152M | 41.5% |
People (8)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Calvin Peter Goetz | Manager, Chief Compliance Officer | Jul 2005 (21y) | ≈ 56.25% – 100% via Cpg Group, Llc | |
| Clayton Paul Netherlin | Registered representative | Oct 2019 (7y) | ||
| Andrew James Abysalh | Registered representative | Jun 2023 (3y) | ||
| Jeremy Scott Kraut Ordover | Registered representative | Jan 2024 (3y) | ||
| Richard John Defrancesco | Registered representative | CFP | Aug 2024 (2y) | |
| John Langer | Registered representative | Mar 2025 (1y) | ||
| Michael Paul Jukich | Registered representative | Jun 2025 (1y) | ||
| Austin Matthew Castillo | Registered representative | Oct 2025 (1y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Cpg Group, Llc | Member | Oct 2012 | A | 75% or more |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Calvin Peter Goetz: 75% – 100% of Cpg Group, Llc × 75% – 100% direct ≈ 56.25% – 100% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/31/2026 | 1.03 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Selection of other advisers
- • Publication of periodicals or newsletters
- • Educational seminars/workshops
Custody
Reported custodians
- Fidelity Brokerage Services $336M (92% of AUM) Mar 2026
- Charles Schwab & Co. $35.4M (13% of AUM) Aug 2025
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 31, 2026.
View current Form ADV (SEC/IAPD) ↗