Paragon Financial Services
- Regulatory AUM
- $384M
- Discretionary
- $384M
- Clients
- 738
- Avg AUM / client
- $520K
- Accounts
- 1,382
- Employees
- 7
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Jul 21, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 432 | $93.8M | 24.4% |
| High net worth individuals | 297 | $272M | 70.8% |
| Pension and profit sharing plans | 2 | $970K | 0.25% |
| Charitable organizations | 5 | $4.7M | 1.23% |
| Corporations and other businesses | 2 | $12.6M | 3.28% |
People (4)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Woon, Vickie, Nmn | Shareholder | Jul 2012 (14y) | 10% – 25% | |
| Simon Vay Woon | Chief Compliance Officer And President | Oct 2012 (14y) | 75% or more | |
| Ryan Mckinley Smith | Registered representative | CFP | Oct 2012 (14y) | |
| Amy Elizabeth Kemp | Registered representative | Aug 2018 (8y) |
Undisclosed: 0% – 15% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/06/2026 | 997 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Pension consulting services
- • Other services
Custody
Reported custodians
- LPL Financial $1.8M (0% of AUM) Jul 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jul 21, 2026.
View current Form ADV (SEC/IAPD) ↗