Applied Capital Llc
- Regulatory AUM
- $358M
- Discretionary
- $358M
- Clients
- 687
- Avg AUM / client
- $520K
- Accounts
- 2,200
- Employees
- 9
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Mar 10, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 593 | $166M | 46.4% |
| High net worth individuals | 94 | $192M | 53.6% |
People (10)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Bradley W. Raines | Principal Financial Advisor | Nov 2012 (14y) | 75% or more | |
| Williams, Christopher, W. | Chief Compliance Officer | Mar 2021 (5y) | Less than 5% | |
| John H. Hudson | Registered representative | Mar 2015 (11y) | ||
| Timothy M. Cantrell | Registered representative | Mar 2015 (11y) | ||
| Ethan Joseph Slate | Registered representative | Jan 2022 (5y) | ||
| David Matthew Cleveland | Registered representative | Sep 2022 (4y) | ||
| Cannon Calloway Pace | Registered representative | Dec 2022 (4y) | ||
| Lamar Rochell | Registered representative | Sep 2025 (1y) | ||
| Heather L Berry | Registered representative | Dec 2025 (1y) | ||
| Jesse Samuel Johnson | Registered representative | Feb 2026 (0y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/10/2026 | 898 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
Custody
Reported custodians
- Charles Schwab & Co. $300M (84% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 10, 2026.
View current Form ADV (SEC/IAPD) ↗