AUMdb

Great Northern Asset Management, Inc.

SEC-registered Wealth Manager · Boutique (under $100M) CRD 166788 · SEC file 801-77614 · Winter Park, FL · WWW.GNCI.COM
☆ Save with Pro ADV data as of Mar 25, 2026
Regulatory AUM
$73.1M
Discretionary
$73.1M
Clients
35
Avg AUM / client
$2.1M
Accounts
61
Employees
5

AUM over time

$0 $91.2M
Jan 30, 2013 Mar 25, 2026

Reported AUM from Form ADV filings, plotted by filing date · as of Mar 25, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 15 $6.4M 8.8%
High net worth individuals 14 $49.4M 67.6%
Pension and profit sharing plans 2 $3.2M 4.4%
Corporations and other businesses 2 $10.6M 14.4%
Other 2 $3.5M 4.77%

People (2)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Mark David Zavanelli Owner CFA Dec 2012 (14y) ≈ 37.5% – 75% via Gnam Acquisition Corp.
Alexander Read Shareholder Oct 2019 (7y) ≈ 18.75% – 50% via Gnam Acquisition Corp.

Entity owners (Schedule A/B)

EntityTitle / statusSinceSch.Ownership
Gnam Acquisition Corp. Owner Dec 2012 A 75% or more

Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.

Estimated effective ownership (look-through of filed bands):

  • Mark David Zavanelli: 50% – 75% of Gnam Acquisition Corp. × 75% – 100% direct ≈ 37.5% – 75% of the firm
  • Alexander Read: 25% – 50% of Gnam Acquisition Corp. × 75% – 100% direct ≈ 18.75% – 50% of the firm

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 03/25/2026 1.09 MB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management
  • Performance-based fees

Services

  • Portfolio management for individuals/small businesses
  • Portfolio management for businesses/institutional clients

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports it does not have custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 25, 2026.

View current Form ADV (SEC/IAPD) ↗