AUMdb

Lakeland Investor Services, Inc.

State-registered Wealth Manager · Boutique (under $100M) CRD 167100 · · WWW.LAKELANDINSURANCELLC.COM
☆ Save with Pro ADV data as of Jul 21, 2026
Regulatory AUM
$19.0M
Discretionary
$15.4M
Clients
70
Avg AUM / client
$271K
Accounts
138
Employees
1

AUM over time

$19.0M $19.0M
Feb 19, 2026 Jul 21, 2026

Reported AUM from Form ADV filings, plotted by filing date · as of Jul 21, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 53 $10.3M 54.3%
High net worth individuals 8 $7.8M 40.9%
Pension and profit sharing plans 2 $68.8K 0.36%
Charitable organizations 3 $162K 0.85%
Corporations and other businesses 3 $653K 3.44%
Other 1 $8.9K 0.05%

People (1)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Mark William Petro Registered representative Apr 2013 (13y)

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 02/19/2026 1.11 MB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

This firm answered "yes" to a disciplinary item on its latest filing. Detailed disclosure pages for this filing have not been imported yet — see the source filing below.

How they charge

  • Percentage of assets under management
  • Fixed fees

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Portfolio management for businesses/institutional clients
  • Selection of other advisers

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports having custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jul 21, 2026.

View current Form ADV (SEC/IAPD) ↗