AUMdb

The Monroe Team, Inc

State-registered Wealth Manager · Boutique (under $100M) CRD 168574 · SEC file 801-78478 · Hollister, CA · WWW.THEKEY2RETIRE.COM
☆ Save with Pro ADV data as of Mar 23, 2026
Regulatory AUM
$67.8M
Discretionary
$67.8M
Clients
122
Avg AUM / client
$556K
Accounts
219
Employees
3

AUM over time

$0 $67.8M
Aug 16, 2013 Mar 23, 2026

Reported AUM from Form ADV filings, plotted by filing date · as of Mar 23, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 101 $35.3M 52.1%
High net worth individuals 21 $32.5M 47.9%

People (2)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Kelly Lisa Monroe President & Chief Compliance Officer Feb 2010 (17y) 75% or more
Aubriana Rose Villagrana Registered representative Jun 2014 (12y)

Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 03/23/2026 1.14 MB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management
  • Hourly charges
  • Fixed fees

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Educational seminars/workshops

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports having custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 23, 2026.

View current Form ADV (SEC/IAPD) ↗