Balefire, Llc
- Regulatory AUM
- $2.0B
- Discretionary
- $2.0B
- Clients
- 1,864
- Avg AUM / client
- $1.1M
- Accounts
- 1,871
- Employees
- 38
AUM over time
Annual snapshots from Form ADV filings · as of Mar 31, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 1,522 | $364M | 18.3% |
| High net worth individuals | 235 | $686M | 34.5% |
| Pension and profit sharing plans | 94 | $873M | 43.9% |
| Charitable organizations | Fewer than 5 clients | $449K | 0.02% |
| State or municipal government entities | Fewer than 5 clients | $1.3M | 0.07% |
| Insurance companies | Fewer than 5 clients | $4.7M | 0.23% |
| Corporations and other businesses | 13 | $59.0M | 2.97% |
People (39)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Scott Michael Munger | Partner Svp Private Wealth | Jan 2007 (20y) | ≈ 0% – 5% via The Scott Munger Agency, Inc. | |
| Donald Pete Peterson | Partner Svp Workplace Solutions | Aug 2013 (13y) | ≈ 7.5% – 25% via Peterson Corporate Planning Llc | |
| James Marshall Mars | Partner Chief Executive Officer | CFP | Aug 2013 (13y) | ≈ 37.5% – 75% via James Marshall Llc |
| Waggoner, Jimmy, Edward | Partner Svp National Consulting | Aug 2013 (13y) | ≈ 7.5% – 25% via Jw Financial Llc | |
| Erika Wood | Partner | CFP | Apr 2021 (5y) | Less than 5% |
| Richard Judd Bjorklund | Partner | Apr 2021 (5y) | Less than 5% | |
| Brad Leonard Neugebauer | Partner | Oct 2022 (4y) | Less than 5% | |
| Brian Scott Smith | Partner | CFP | Oct 2022 (4y) | Less than 5% |
| John Robert Hoffman | Partner President | Oct 2022 (4y) | 10% – 25% | |
| Williamson, Nancy, Lynn | Managing Director Of Operations | Sep 2023 (3y) | Less than 5% | |
| Mark Michael Oswald | Chief Compliance Officer | Nov 2023 (3y) | Less than 5% | |
| Dalton Michael Richards | Registered representative | Jan 2024 (3y) | ||
| Daniel Marc Berve | Registered representative | Jan 2024 (3y) | ||
| Jacinta Thompson | Registered representative | Jan 2024 (3y) | ||
| Jacki L Kolkman | Registered representative | Jan 2024 (3y) | ||
| Michael Karl Bernier | Registered representative | Jan 2024 (3y) | ||
| Scott J Bradbury | Registered representative | Jan 2024 (3y) | ||
| Thomas Austin Hannon | Registered representative | Apr 2024 (2y) | ||
| Amy Peschl Batta | Registered representative | May 2024 (2y) | ||
| Austin Le Roy Vanhove | Registered representative | Chartered Financial Consultant | May 2024 (2y) | |
| Dustin Shae Haraway | Registered representative | CFP | Jan 2025 (2y) | |
| George Wesley Hester | Registered representative | Apr 2025 (1y) | ||
| Lindsey Pate Gresham | Registered representative | Apr 2025 (1y) | ||
| Stephen Cary Kinsley | Registered representative | Apr 2025 (1y) | ||
| William August Kientz | Registered representative | CFP Chartered Financial Consultant | Apr 2025 (1y) | |
| Christopher D Fay | Registered representative | Apr 2025 (1y) | ||
| Christopher Allen Tipton | Registered representative | CFP Chartered Financial Consultant | Apr 2025 (1y) | |
| Will K Knight | Registered representative | Apr 2025 (1y) | ||
| Blair M Enfield | Registered representative | CFP | May 2025 (1y) | |
| Travis Jon Busch | Registered representative | Jun 2025 (1y) | ||
| Ian Scott Giovinco | Registered representative | Jun 2025 (1y) | ||
| Amber R Fluit | Registered representative | Aug 2025 (1y) | ||
| Kenia Lenay Jones | Registered representative | Aug 2025 (1y) | ||
| Jason Simpson Hester | Registered representative | Jan 2026 (1y) | ||
| Jordan Christopher Maruszak | Registered representative | CFP | Jan 2026 (1y) | |
| Daniel John Swenson | Registered representative | Feb 2026 (0y) | ||
| Sarah Marie Schmitz | Registered representative | May 2026 (0y) | ||
| Ryan Christopher Smeltzer | Registered representative | CFA | May 2026 (0y) | |
| David Malcolm Serposs | Registered representative | Jun 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| James Marshall Llc | Member | Dec 2014 | A | 50% – 75% |
| Peterson Corporate Planning Llc | Member | Dec 2014 | A | 10% – 25% |
| Jw Financial Llc | Member | Dec 2014 | A | 10% – 25% |
| Hoffman Investments, Llc | Member | Feb 2020 | A | 10% – 25% |
| The Scott Munger Agency, Inc. | Member | Jan 2007 | A | Less than 5% |
| Bjorklund Financial Inc | Member | Apr 2021 | A | Less than 5% |
| Financial Navigators Llc | Member | Oct 2022 | A | Less than 5% |
| 11:36 Llc | Member | Oct 2022 | A | Less than 5% |
Undisclosed: 0% – 10% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Scott Michael Munger: 75% – 100% of The Scott Munger Agency, Inc. × 0% – 5% direct ≈ 0% – 5% of the firm
- Donald Pete Peterson: 75% – 100% of Peterson Corporate Planning Llc × 10% – 25% direct ≈ 7.5% – 25% of the firm
- James Marshall Mars: 75% – 100% of James Marshall Llc × 50% – 75% direct ≈ 37.5% – 75% of the firm
- Waggoner, Jimmy, Edward: 75% – 100% of Jw Financial Llc × 10% – 25% direct ≈ 7.5% – 25% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/31/2026 | 1.03 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
Allegations: ALLEGED FAILURE TO PROPERLY DISCLOSE LOANS FROM BROKER-DEALER TO VISIONPOINT ADVISORY GROUP AND CERTAIN OF ITS ADVISORY AFFILIATES. Status: Final Sanction Detail: FINE OF $45000; VISIONPOINT ADVISORY GROUP; PAID BY 10/10/17 Summary: IN ORDER TO RESOLVE AN ALLEGED FAILURE TO PROPERLY DISCLOSE LOANS FROM BROKER-DEALER, VISIONPOINT ADVISORY GROUP SUBMITTED AN OFFER OF SETTLEMENT TO THE SEC THAT RESULTED IN AN ORDER THAT INCLUDED CENSURE, CEASE AND DESIST WITH RESPECT TO THE ALLEGED DISCLOSURE VIOLATIONS, AND A $45,000 FINE, WHICH HAS BEEN PAID BY VISIONPOINT ADVISORY GROUP.
Disclosure text reproduced verbatim from the firm's own Form ADV filings.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
- • Selection of other advisers
- • Educational seminars/workshops
Custody
Reported custodians
- Principal Funds Distributor, Inc. $803M (43% of AUM) Feb 2021
- Fidelity Brokerage Services $370M (19% of AUM) Aug 2021
- Charles Schwab & Co. $336M (17% of AUM) Mar 2026
- LPL Financial $311M (46% of AUM) Mar 2022
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 31, 2026.
View current Form ADV (SEC/IAPD) ↗