AUMdb

Peterson Financial Group, Inc.

SEC-registered Wealth Manager · Small ($100M–$1B) CRD 169519 · SEC file 801-120786 · Des Moines, IA · twitter.com
☆ Save with Pro ADV data as of Feb 24, 2026
Regulatory AUM
$299M
Discretionary
$287M
Clients
522
Avg AUM / client
$573K
Accounts
1,359
Employees
11

AUM over time

$109M $299M
Mar 13, 2021 Feb 24, 2026

Reported AUM from Form ADV filings, plotted by filing date · as of Feb 24, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 452 $194M 64.9%
High net worth individuals 64 $98.6M 33.0%
Pension and profit sharing plans 6 $6.5M 2.18%

People (4)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Eric Alan Peterson President/Chief Compliance Officer Oct 2013 (13y) 75% or more
Richardson, Linda, Louise Chief Operating Officer Jan 2019 (8y) Less than 5%
Jared Lee Stines Registered representative Jan 2019 (8y)
Richard Rademacher Registered representative Jun 2024 (2y)

Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 02/24/2026 908 KB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management
  • Fixed fees

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Selection of other advisers
  • Educational seminars/workshops

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports having custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 24, 2026.

View current Form ADV (SEC/IAPD) ↗